At its core, hospitality is about meaning, purpose and human interaction.

We understand that a great hotel brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great, but have real, relatable soul.

We believe every organisation has a soul worth uncovering


“Hospitality is a dynamic and evolving industry. We ensure your brand stays ahead of the curve with a strategically positioned, compelling proposition that speaks to guest needs and builds distinction. At its core, your brand needs a purpose, a clear vision and a story that resonates from the inside out.”

Catherine Edwards
Chief Branding Officer


We deliver value through transformational strategy and design

QUO has been creating and inspiring some of the hospitality industry’s most memorable brands for nearly three decades. We have honed a proprietary methodology that drives value and uncovers the soul and purpose of every organisation we work with. From brand architecture to concept creation, naming to visual identity and tone of voice to corporate identity, we create dynamic, cohesive brand identities that define who you are and build value for your business.

Brand creation is a complex process that is part art and part science. Whether a single hotel or a global portfolio, a new brand or a re-brand, we leverage our deep understanding of the hotel world, consumer trends and market dynamics, applying a systematic methodology to create a strong, differentiated hotel brand that reflects your business and resonates with your guests.

Managing a larger portfolio of hotel brands can be challenging. We specialise in brand architecture and portfolio strategy, untangling complexity to create a simpler, more cohesive branding strategy. Our process reduces brand confusion, improves brand recognition and strengthens overall brand equity.

We understand the operational realities of running a hotel, but we also understand the need to create one-of-a-kind, memorable experiences that bring your brand to life in a meaningful way for your guests. Whether upon arrival, in the guestroom or via a distinct F&B experience, hotels have a unique opportunity to bring their brand to life across multiple touchpoints on the guest journey. We leverage our hospitality know-how to conceive strategically informed, creatively imagined guest experience strategies.





We’re always looking for brand-savvy professionals to join us on our journey.