The hidden nature of the space was just the start. Inside, a series of carefully curated rituals unfolded. Spirits served in your choice of beautiful crystal tumblers; beer decanted into stainless-steel cups; individual wooden bowls of savoury snacks. Every item meticulously placed in front of you, its relative position on the table considered with almost mathematical precision. It was simple, yet executed with unbelievable attention to detail. An experience that will surely lead me to return.
In cities where space is becoming increasingly scarce, operators are learning the value of even the tiniest, most secluded spots. Putting use to unusual, under-utilised spaces, they lure customers by promising an experience, even if that experience is as simple as searching out the place itself.
How we think about space, interact with it, deconstruct it, plan and distribute it, is at the heart of many of today’s most successful hospitality brands. Smaller guest rooms, bigger public spaces, social spaces, co-working spaces, dynamic, multi-functional spaces. All buzzwords amongst the plethora of lifestyle brands flooding the hotel world in recent years.
Yet it is more than just cleverly used space that surprises and inspires. Whether it is 20sqm or 200sqm, integrated or closed, it is impossible to win any loyalty or create much of a buzz if it doesn’t come with an experience customers will remember.
Brands such as Aman leave nothing to chance with the arrival experience, creating incredible spaces that bring to life the brand’s core DNA as a ‘place of peace’ – the meaning of the word ‘Aman’. Even in the midst of downtown Tokyo, home of the brand’s first urban retreat, it stays true to this commitment.
After being whisked up to the 33rd floor of the Otemachi Tower, guests emerge into a spectacular space, where the upper walls and 26-metre-high ceiling are lined with translucent washi paper to give the effect of being inside a vast paper lantern. At the centre lies a zen garden, with a pool that rises out of a seasonally changing ikebana flower arrangement, and beyond that, two meditative rock gardens. An intense and remarkable space that is as dramatic as it is calming.