QUO’s partnership with the Accor Hotels is one that is both long-term and extensive, covering their full suite of brands, including Orient Express, Sofitel, SO/, Pullman, Swissôtel, M Gallery, Grand Mercure, Mövenpick, Mercure and Ibis.
Our work covers all levels of the organisation from global to regional (APAC), sub-regional (Upper Southeast Asia) to hotel.
Much of QUO’s recent work with Accor has been focused on forming distinct, insights-led guest experience strategies for their luxury and premium brands, whilst we have also supported on corporate brand strategies, board-level presentations and videos.
Guest experience strategy
Guest experience guidelines
Hotel positioning methodology
Hotel positioning strategy
Tone of voice
Most recently, in light of COVID-19’s unprecedented disruption to the travel industry, Accor’s senior leadership were grappling with the changing face of luxury. What would the new luxury consumer look like? How have they changed? QUO analysed the evolving luxury sector, reviewed brand and organisational changes within competitor global hotel groups, in order to rationalise a series of possible future scenarios.