We believe every person, place and organisation has a soul worth uncovering. This underlying purpose drives our thinking and our culture-based approach to each and every client we partner with.


“Inspired by the power of culture, we see brands as dynamic, fluid entities, forever evolving in today's changing world. Brands create a strong sense of belonging – a shared belief and purpose that comes to life at the intersection of strategic, creative and digital executions.”

An advocate for experiential branding, David Keen is a successful entrepreneur and leading strategist in the travel and hospitality industry. Born in London, David was educated in New York at Cornell University’s School of Hotel Administration. David settled in Bangkok 27 years ago and founded QUO – a creative branding agency with a portfolio of 800+ successful projects in more than 50 countries.

David Keen

CEO & Founder



Each a highly regarded expert in their own right, together our team craft synergised concepts and identities.

David Anderson

CEO Europe

Over 25 years David has led high-performing teams in the UK, Europe, US, Asia, Middle East, Africa and Australasia. His experience spans branding, marketing and commercial roles in companies like British Airways, Virgin Australia, Hilton, IHG Hotels & Resorts and Fitness First, as well as running his own branding consultancy.

Suki Dixon

Managing Director

For 25 years, Suki has been leading communication projects at QUO for United Nations agencies, governments and non-governmental organisations. Her background as a practising architect and writer provides insights for creating impactful work addressing global issues.

Catherine Edwards

Chief Branding Officer

A former journalist for lifestyle and business publications in London and Bangkok, Catherine juggles the demands of diverse teams and projects and applies unparalleled insight, a clear sense of structure and unbridled creativity to every brand she touches.

Wayniq Urairat

Strategy Director

Wayniq crafts innovative and compelling brands, each carefully developed through in-depth research, analysis and insights. A former equity capital markets investment banker, Wayniq has worked with clients in healthcare, consumer goods, aviation, energy and real estate.

Ruben Toral

Healthcare + Wellness Director

Ruben has 25 years of experience in building healthcare and wellness brands in Asia, Latin America and the Middle East. An expert in medical tourism, he is recognised as the ‘man behind the Bumrungrad brand’ where, as Chief Marketing Officer he transformed a local hospital into a regional healthcare juggernaut.

Radhika Sachdev

Director of Operations

A strong communicator with meticulous attention to detail, Radhika has spent the last ten years providing outstanding account management for some of QUO’s biggest clients, including AccorHotels, InterContinental Hotels & Resorts, Marriott International, Indian Hotels Company Limited (IHCL), Universal Resorts, Deutsche Hospitality and MINOR International.

Brian Anderson

Digital Director

A true digital nomad, Brian has experience leading teams and engineering digital solutions for companies worldwide. He specialises in taking complex problems and creating elegant digital solutions to the delight of clients and customers alike.

Puttachad Siwapriukpong

Motion Graphic Director

With over ten years of design experience, Puttachad (Pang) brings her creativity and storytelling ability to QUO's video team. Puttachad specialises in transforming complex information into easily digestible videos through the use of striking visuals and with close communication with her clients and her team.

Chayanan Sriphanomsak

Art Director

With a keen eye for visual graphics, Chayanan (Khun Pete) brings his innovative sense of design and creative expertise to QUO. As a former university lecturer in hand drawing and typography at SoA+D School of Architecture and Design (KMUTT), his skillset spans from painting to communication design, graphic design, typography and wayfinding.

Bavornluk Poungkun

Assistant Director of People & Culture

Bavornluk (Khun Pla) believes that the combination of people, environment and culture are critical elements of a successful company. Putting emphasis on both people and organisation, she strives to cultivate a positive workplace and motivate employees to foster a happy work environment at QUO.

Marc-Philippe Garnaud

Chief Performance Officer

Marc-Philippe was Group CFO at Dextra Group for 17 years, guiding the company from a $20 million local business to a $200 million global manufacturer. With a master’s degree in business administration, he also led a comprehensive financial, organisational and digital transformation at East West Seeds, resulting in a tenfold EBITDA increase.

Xuan Thu Nguyen

Country Director, Vietnam

From leading strategy developments to developing branding and marketing programmes, Thu has worked with multinational brands in the fields of pharmaceuticals and cosmetics, banking and finance, consumer electronics and FMCGs over the last 16 years. Thu began her branding and communication career at a creative agency, before moving into account management at J. Walter Thompson. She later served as business director at Cheil Vietnam.


Why QUO?

25 Years of Experience

For over a quarter of a century, QUO has collaborated with organisations worldwide to create, shape and refine their brands, capturing their distinct culture, passion and purpose.

Depth of Expertise

QUO has extensive experience and knowledge across multiple sectors – hospitality, tourism, healthcare and advocacy. We have a profound understanding of the factors driving each industry and the landscape that shapes them.

Specialists in Hybrid Models

QUO understands how the convergence of legacy industries and new technologies, spaces and business models are reshaping how we live, work and travel. We stand at the crossroads of this transformation.

End-To-End Branding Solutions

Our team is composed of multi-disciplinary specialists committed to delivering creative excellence. More than services, we provide solutions that help organisations navigate branding challenges and unlock value.

We define your brand in striking detail and vivid colour

where to find us


Located in the heart of business centres at the forefront of the sectors, well placed to serve our global clients and noted for their pools of world leading talent.

4 Battery Road, #25-01
Bank of China Building
Singapore 049908

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Jollemanhof 148
1019 GW Amsterdam
The Netherlands

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We’re always looking for savvy professionals to join us on our journey