Brand toolkits and hotel positioning

QUO works with Marriott International across its portfolio of brands at property, country and regional levels, covering everything from brand strategy initiatives to hotel level execution. 

We are privileged to be a preferred agency for hotel positioning and storytelling for the group’s collection brands, such as Tribute Portfolio, Autograph Collection and The Luxury Collection, as well as core brands such as Marriott Hotels & Resorts and Sheraton.


Guest experience strategy
Guest experience guidelines and toolkit
Hotel positioning and concept development
Hotel naming strategy
Interior design concept brief
Destination book design and content
Campaign video and applications

At regional level, we have worked on a number of strategic projects including creating a guest experience strategy for Westin Resorts in the APAC region, whilst recent work includes an interactive destination book to support the hotel and sales teams. Utilising a portfolio of stunning photography across five destinations, QUO translated these visual assets into a user-friendly digital book, including the creation of engaging introductory copy, headers and pull-out text for each featured destination. Beyond casting a spotlight on the destination content, the PDF’s interactive feature—notably its click-through links—also facilitates the ability to access high-resolution files.

Post-COVID, we supported Marriott’s Southeast Asia team with a communications campaign to recruit and retain talent. The campaign, which consisted of a series of videos and creative applications, encouraged those with a passion for hospitality to join and grow with the Marriott family.



We’re always looking for brand-savvy professionals to join us on our journey.