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Hospitality
Wellness, Democratised
In conversation with Ingo Schweder, founder of GOCO Hospitality and passionate advocate of wellness for all From time to cost, wellness is becoming easier to digest. Spa pods, wellness amenities in mid-range hotel rooms, and airport treatments that take only 20 minutes instead of an hour—or only USD...
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Hospitality
The Myst Emerges in Vietnam
QUO Vietnam’s Country Manager, Ly Bao Yen,  interviews the husband-and-wife team behind one of Saigon’s newest and most evocative landmark hotels. Those frequenting Saigon’s trung tâm, or centre, would have noticed a new outline in their midst last year. Featuring walls that look half-finished with trees...
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Tourism
Outperforming the OTAs: Harness the Power of Digital
Imagine a world where your ideal customers leave your property thrilled, return home and recommend you to all their friends and who thinks of you immediately when it’s time to book their next vacation. Sound too good to be true? It’s not. Give your customers what they want online, make them feel important,...
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Branding
The Art of Microcopy
The smallest strings of copy on a website can achieve the greatest impact. Collectively referred to as microcopy, I’m talking about the little bits of text that instruct site visitors how to interact with the content while prompting further action and assuaging any ingrained reluctance to convert. They...
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Hospitality
Portrait of the Artist as an Engaged Citizen
The hospitality world’s favourite global citizen has done it again. citizenM’s latest round of disruption is shaking things up in one of its newest neighbourhood’s – the ever-quirky, deeply historic Bowery in Manhattan. In preparation of welcoming guests next month, the citizenM New York Bowery recently...
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Tourism
QUO REPORT: Vietnam Rising
FACTORS SHAPING ASIA’S MOST EXCITING MARKET All pundits are in agreement: the Vietnamese tourism industry is on the up in a big way. Vietnam has remarkable potential for growth – both in terms of tourist interest and projected revenue. Last year, the United Nations World Travel Organisation (UNWTO) listed...
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