THINKING

Hospitality
Well, Well, Well
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Hospitality
Well, Well, Well
Daniel Grossberg, Brand Strategist at QUO, predicts a long life for this year’s biggest hospitality trend. What’s the biggest hospitality trend of 2018? Stop by the nearest hospitality and tourism event this weekend and survey ten attendees. You’re likely to hear the same answer ten times: ‘wellness’. Wellness...
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stefan-stefancik-2576251
Branding
Designing Profitability
Benjawan Intrasuwan, Head of Digital at QUO, reveals why smart website design means much more than just making it look nice. Online travel agents (OTAs). You love that they help significant numbers of guests book at your hotel, but those commission fees just don’t feel right. What’s more: what happens...
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Branding
More ‘Social’, Less ‘Media’
QUO believes social media content should be more ‘social’ than ‘media’ to win against ever-changing algorithms. By QUO Brand Strategist Rica Facundo. Many hospitality marketers panicked about the recent change to Facebook’s algorithm, which now decisively favours user content and meaningful engagement...
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trips
Branding
Joes vs Pros
The first time I hosted friends in Bangkok seems like a lifetime ago. The year was 2009, President Barack Obama had just been sworn in, James Cameron’s Avatar was the year’s highest grossing film and I became an ad-hoc guide for six energetic millennials. At the time, I felt such pressure to make sure...
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Hospitality
Something’s Brewing in Sri Lanka…
There is a story written in the skyline of Colombo. Composed in rising towers of concrete and steel, it tells the tale of Sri Lanka’s fledgeling hotel industry – one marked by rapid transformation and lofty ambitions. The seaside capital, with its colourful blend of Colonial-era architecture and Buddhist...
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one_bangkok_1
Tourism
Bangkok: The Future of the World’s Most Visited City
In 2017, Bangkok was the most visited city in the world for the second consecutive year, according to the Mastercard Destination Cities Index. The capital of Thailand has transformed into a megacity, a status confirmed by large-scale urban redevelopment and massive infrastructure projects. The 50 billion...
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