THINKING
Branding
Branding
Customers crave stories. For travel and hospitality brands, it’s no longer enough to market your products with only high-res images and a stable of glowing reviews. Let’s look at how three major hospitality players are giving the people what they want. Storytelling may be an ancient artform, but it only...
Hospitality
Daniel Grossberg, Brand Strategist at QUO, predicts a long life for this year’s biggest hospitality trend. What’s the biggest hospitality trend of 2018? Stop by the nearest hospitality and tourism event this weekend and survey ten attendees. You’re likely to hear the same answer ten times: ‘wellness’....
Branding
Benjawan Intrasuwan, Head of Digital at QUO, reveals why smart website design means much more than just making it look nice. Online travel agents (OTAs). You love that they help significant numbers of guests book at your hotel, but those commission fees just don’t feel right. What’s more: what happens...
Branding
QUO believes social media content should be more ‘social’ than ‘media’ to win against ever-changing algorithms. By QUO Brand Strategist Rica Facundo. Many hospitality marketers panicked about the recent change to Facebook’s algorithm, which now decisively favours user content and meaningful engagement...
Branding
The first time I hosted friends in Bangkok seems like a lifetime ago. The year was 2009, President Barack Obama had just been sworn in, James Cameron’s Avatar was the year’s highest grossing film and I became an ad-hoc guide for six energetic millennials. At the time, I felt such pressure to make sure...
Hospitality
There is a story written in the skyline of Colombo. Composed in rising towers of concrete and steel, it tells the tale of Sri Lanka’s fledgeling hotel industry – one marked by rapid transformation and lofty ambitions. The seaside capital, with its colourful blend of Colonial-era architecture and Buddhist...