THINKING
Hospitality
Hospitality
Being real and relevant with the alphabet’s final generation Tired of pandering to the whims of millennials? Well here comes some good news: there’s a new gen in town, and they’re coming to a hotel near you very soon. The less-good news: they’re fiercely independent, switched on (in more ways than one)...
Hospitality
The idea of an underutilised lobby, populated by guests solely at check-in and check-out, is a thing of the past. Lobbies that were stale and uninspired—large, lonely rooms with one unloved sofa in the corner—are becoming extended living rooms. Picture public spaces with cosy nooks and lightning fast...
Hospitality
In conversation with Ingo Schweder, founder of GOCO Hospitality and passionate advocate of wellness for all From time to cost, wellness is becoming easier to digest. Spa pods, wellness amenities in mid-range hotel rooms, and airport treatments that take only 20 minutes instead of an hour—or only USD...
Hospitality
QUO Vietnam’s Country Manager, Ly Bao Yen, interviews the husband-and-wife team behind one of Saigon’s newest and most evocative landmark hotels. Those frequenting Saigon’s trung tâm, or centre, would have noticed a new outline in their midst last year. Featuring walls that look half-finished with trees...
Tourism
Imagine a world where your ideal customers leave your property thrilled, return home and recommend you to all their friends and who thinks of you immediately when it’s time to book their next vacation. Sound too good to be true? It’s not. Give your customers what they want online, make them feel important,...
Branding
The smallest strings of copy on a website can achieve the greatest impact. Collectively referred to as microcopy, I’m talking about the little bits of text that instruct site visitors how to interact with the content while prompting further action and assuaging any ingrained reluctance to convert. They...