THINKING

Hybrid space is by no means new to hospitality—look no further than the proliferation of co-working and co-living spaces for assurances to this. Even so, the pandemic has catalysed its adoption, driving a fundamental change in the way we use and relate to space.

Creative concepts can transform the dullest spaces into remarkable guest journeys, writes QUO Chief Branding Officer Catherine Edwards. Google Maps told me I’d arrived, but I wasn’t so sure. In front of me was a store, long since closed for the day. Beyond that, a dimly lit street with barely a person...

Though we’re mainly grounded for the moment, travel remains on our radar through clever communication from industry leaders. Visit this page for new and inspiring video marketing messages from global travel brands. Our Digital and Content teams have been encouraged and uplifted by the increasing...

We’ll update this dynamic resource with new tips and fresh insights as we receive them. Stay in touch and check back often. Our Digital Director, Brian Anderson, is actively surveying the market to help QUO’s clients adapt their digital strategies in the current climate. As he develops theories, tests...

Being real and relevant with the alphabet’s final generation Tired of pandering to the whims of millennials? Well here comes some good news: there’s a new gen in town, and they’re coming to a hotel near you very soon. The less-good news: they’re fiercely independent, switched on (in more ways than one)...

The idea of an underutilised lobby, populated by guests solely at check-in and check-out, is a thing of the past. Lobbies that were stale and uninspired—large, lonely rooms with one unloved sofa in the corner—are becoming extended living rooms. Picture public spaces with cosy nooks and lightning fast...