Branding a new summer holiday experience
Since its founding in 2014, My Property Host (MPH) has built a prominent position in the UK’s hospitality sector, offering end-to-end solutions for short-term rentals.
In 2020 MPH soft-launched ‘Relax’, a new accommodation solution that utilizes vacant student accommodation during the July to September summer holiday period. Following initial success and the prospect of a boom in domestic travel for the 2021 summer season (due to the easing of COVID-19 restrictions), MPH decided it was time to re-launch the brand with a stronger concept and identity.
QUO worked with MPH to identify the strategic opportunity defining a brand that stands for a fun, engaging summer experience. ZENI was born.
Capturing the Summer Spirit
As a seasonal brand, Zeni’s positioning and identity needed to be closely associated with the joys of summer.
QUO’s strategy team developed a unique concept of a fun summer-only brand, tapping into the emotions of the holiday period and what it means. Underpinned by the values of the conscious traveller, ZENI promises to welcome guests to its vibrant community with open arms, with a focus on nurturing meaningful human interactions.