THINKING
Hospitality
Hospitality
There’s certainly no lack of hype surrounding millennial travel. And a quick glimpse at the US hotel development pipeline suggests it’s not just buzz.
TOPHOTELS reports that Aloft, the ‘hip’ hotel brand by Starwood aimed at millennials, currently has 40 properties planned for development – more than...
Branding
The hospitality industry is evolving, whether you like it or not. In order to stay at the vanguard of change, hotel operators must innovate. To do that, according to CEO David Keen, they must first change their attitude.
In a follow-up to his Brand Revolution Speech at THINC INNOVATE 2018, David has...
Hospitality
Millennials are getting all the attention from hoteliers, but another ‘m’ category – mid-lifers – is being ignored as a potentially lucrative target.
According to a study by Euromonitor International, mid-lifers (those in their mid-40s to mid-50s) have the highest spending power of all age groups. HOTELS...
Branding
Customers crave stories. For travel and hospitality brands, it’s no longer enough to market your products with only high-res images and a stable of glowing reviews. Let’s look at how three major hospitality players are giving the people what they want.
Storytelling may be an ancient artform, but it only...
Hospitality
Daniel Grossberg, Brand Strategist at QUO, predicts a long life for this year’s biggest hospitality trend.
What’s the biggest hospitality trend of 2018? Stop by the nearest hospitality and tourism event this weekend and survey ten attendees. You’re likely to hear the same answer ten times: ‘wellness’.
Wellness...
Branding
Benjawan Intrasuwan, Head of Digital at QUO, reveals why smart website design means much more than just making it look nice.
Online travel agents (OTAs). You love that they help significant numbers of guests book at your hotel, but those commission fees just don’t feel right. What’s more: what happens...