The hospitality industry is evolving, whether you like it or not. In order to stay at the vanguard of change, hotel operators must innovate. To do that, according to CEO David Keen, they must first change their attitude.
In a follow-up to his Brand Revolution Speech at THINC INNOVATE 2018, David has expanded on his four steps to innovation in a series of article in Hotels Mag.
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A hotel is no longer just a place to sleep, an office not just a place to work. The role of a place—any place—has changed. Because we’ve changed. But what does the hybridisation of space mean for your brand?
Explore new dimensions in modern hospitality spaces
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