A casual analysis of Aloft makes it clear why it’s a hit with younger travellers. This mid-range hotel taps into everything the modern, young-at-heart traveller desires: cool ‘industrial’ design, multi-functional communal spaces, a bar with good music, delicious ‘grab & go’ food, free WiFi and decent spa amenities – all for a reasonable price.
In terms of tech innovation, the SPG Keyless programme means guests can use their smartphone or Apple Watch to bypass check-in and go straight to their room, with all the info sent to their phone/watch to electronically open their door.