UNICEF

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UNICEF

Protecting our Children’s Futures

Last Updated
October 8, 2019
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The United Nations Children’s Fund (UNICEF) is centred on the health and wellbeing of children around the world. Their campaigns, programmes and field work operate on a global scale, and QUO is proud to have had a strong and constant relationship with them over the last 20 years; bringing to life some of their most challenging and pioneering projects.

Infographics Masterclass

Infographics (information-graphics) are visual elements that express oftentimes complicated information in an effective and easily digestible manner. This creative area of communication has exploded in popularity among organisations and governments for its ability to convey information to people at a glance.

QUO has an extensive portfolio of infographic design and application, and was honoured to be invited by UNICEF East Asia and the Pacific Regional Office (EAPRO) to conduct a series of infographic training classes with their staff. The classes were aimed at teaching how to identify key information that could be turned into visual imagery and how to present this information in the most effective way, building the capacity for UNICEF staff to be able to develop and disseminate key information quickly in-house.

Jumping the Talk, Walking the Walk

As lifestyles have become more sedentary, and the consumption of unhealthy food has increased, non-communicable diseases (NCDs) threaten the health of millions of adults and children. To encourage people to kick-start a fitness regime, the Permanent Mission of Sweden and Jamaica, UNICEF, and other partners led a healthy workout session called #jumpthetalk at the Third United Nations High-level Meeting on NCDs at United Nations Headquarters.

UNICEF worked with QUO to promote the event. The posters, leaflets and banners show children in action, combined with the zigzag of an electrocardiogram readout to remind people that exercise is the best defence against heart disease. #jumpthetalk succeeded in having a multitude of suited officials joining the children and delegates exercising out on the lawn.

Handwashing Heroes

Despite the availability of simple and effective treatments, diarrhoea remains a leading killer of children, accounting for 9% of all deaths among children under age 5 worldwide in 2015. These deaths persist often due to a poor sanitation and hygienic practices. To combat this, the UNICEF Pacific office approached QUO to develop a campaign for the Solomon Islands to tackle this issue.

QUO conceptualised the key messages and developed a set of stories that resonate with children, with illustrations designed to be engaging and relevant to the Solomon Islands context. The books tell the story of two handwashing heroes, Soap and Water, following a cast of human characters through country-specific situations to promote the campaign’s chosen message, “Stay Healthy”.

Tackling Inequities in Children’s Health Outcomes

Since 1990, remarkable gains have been made in improving outcomes for children and women. The number of children dying before the age of five years old has almost halved, and similar progress has been made in reducing maternal mortality. However, inequities remain both among and within countries.

To tackle these persisting issues, UNICEF New York Headquarters worked with QUO to create two reports. One on UNICEF’s new health strategy through 2030, and the other on UNICEF’s Health Systems Strengthening Approach. QUO utilised a distinct colour scheme and selection of photos to clearly define each topic. A short synopsis was written and designed to accompany each report, distilling the main findings from the reports into six-page folding brochures.

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ILO

OUR WORK

ILO

Evolution and Equality

Last Updated
October 9, 2019
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The International Labour Organization (ILO) and QUO have worked closely together to bring many important topics to the attention of governments, employer and employee organizations, and civil society and non-governmental organizations. This includes early work on ILO projects in Cambodia, visual identity and video work the Asian Decent Work Decade, and, more recently, the ILO exhibition for the Asia Regional meeting.

Automation in ASEAN

In 2016, QUO worked with ILO on a series of reports seeking to answer the question: Will machines cause mass unemployment in ASEAN? This series, collectively entitled ASEAN in Transformation, incorporated findings from 6,800+ surveys, 330+ interviews, 13 company site visits and six expert consultations to identify which ASEAN occupations and sectors are at the highest and lowest risks of automation, and to address the challenges and opportunities facing five prominent sectors.

Helping to coordinate the project’s rigour and breadth, QUO took on design and editorial responsibilities to establish a unique visual identity and to clearly communicate a sense of urgency to non-specialised readers. In addition to the full report, QUO developed a series of relevant infographics and a high-impact presentation for use in workshops, symposiums and conferences.

Women in Management

Evidence shows that gender diversity at decision-making levels of business improves organizational performance and increases profitability. Yet as the level of management increases, the share of women’s employment decreases. Why is it that women are not reaching top-level positions despite their proven ability and effectiveness?

QUO and ILO worked together to create a clear and simple executive summary, an infographic diagram, and an informative and punchy animated video for social media that presents the situation and the issues women are facing that prevent them from reaching their potential. The video makes use of dynamic and colourful animation, keeping it engaging and approachable while discussing this complex topic.

Fragile Zones and the Private Sector

During times of war and natural disasters, how can actors minimise destruction, maintain normalcy and restore economies? To answer this question, ILO commissioned several studies on ‘fragile zones’, examining the role of employers and business membership organisations in peacekeeping and recovery projects, focusing on numerous countries across Southeast Asia.

QUO was commissioned to prepare a master report and three standalone reports on Sri Lanka, the Philippines and Myanmar. The reports convey the ILO’s key messages, which emphasise peace, resilience and healing. Blueprint visuals were used to convey an ethos of progress and construction, and silhouettes of humans from all walks of life were used to highlight the imperative of peaceful cooperation for all.

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IPBES

OUR WORK

IPBES

Protecting the Planet

Last Updated
October 9, 2019
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The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) works to improve the interface between science and policy on issues of biodiversity and ecosystem services. QUO worked with IPBES to develop their visual identity, and continues to work with them to create materials to communicate the importance of safeguarding our planet and its inhabitants.

An impactful identity

For the the visual identity, QUO developed a series of four motifs to be used in combination with the IPBES logo. These included a fingerprint representing the impact and interaction of biodiversity and humankind, and three additional motifs representing the levels that IPBES addresses in its work: ecosystems, species and genetics.

The IPBES visual identity was very well received by IPBES stakeholders and partners and continues to be successfully used for IPBES events and collateral, including for backdrops, banners, posters and publications.

Assessing the situation

Other projects include the layout of various reports and the production of a series of videos that give an overview of various sectors and strategies being employed by IPBES to highlight key findings and to inform decision-makers about the challenges facing the world today as well as the recommended evidence-backed responses they can take to negate them.

One of the IPBES Work Programme’s major objectives is to produce assessments on biodiversity and ecosystem services at the global and regional levels, as well as assessments addressing relevant thematic issues. To this end, QUO worked with IPBES on the IPBES Assessment Guide, which includes a diagram outlining the steps in the process of producing an assessment, from the selection of the topic and team of experts, through to peer reviews and revisions, and finally to the Plenary’s approval.

Policy in motion

To highlight the key findings of the assessments and to reach a broader audience, QUO and IPBES worked together on videos covering the assessment reports on Pollinators, Pollination and Food Production; Scenarios and Models of Biodiversity and Ecosystem Services; Land Degradation and Restoration; and a video covering the four Regional Assessments on Biodiversity and Ecosystem Services, with work currently in progress on the video for the Global Assessment on Biodiversity and Ecosystem Services.

Global reach on a global scale

QUO recently completed a number of videos for the launch of the Global Assessment report. These included animated videos for social media, as well as a selection of high-quality images and video clips to be used to present the report’s findings.

Global response to the assessment was overwhelming, with support from multiple governments, UN agencies and experts in the field. The social media response was exceptionally strong, with one of QUO’s animated videos accruing just under 500,000 views on Twitter alone within the space of two days through multiple uploads and shares from various organisations and actors around the world.

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