Accept that change is happening, and take advantage of it

Last Updated
14 December 2020
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The travel industry has to realise that everything has changed, says Vivek Wadwha, Distinguished Fellow at Harvard Law School’s Labor and Worklife Program. Talking to David, he explains that the current crisis has fundamentally changed the way we live and work, moving us forward five or even 10 years in terms of technology. Business travel will not go back to pre-crisis norms, with at least a third of our meetings staying as video calls rather than face-to-face.

The winners, Vivek suggests, are those who embrace and acknowledge this change—who figure out what’s going to happen next, take a leap forward and leverage this reality to their advantage.

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A hotel is no longer just a place to sleep, an office not just a place to work. The role of a place—any place—has changed. Because we’ve changed. But what does the hybridisation of space mean for your brand?

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