How can you retain your heritage and market-defining status while remaining fresh and attractive to emerging customer bases?

Starting from a strong brand name and culture, QUO audited the brand’s expression to see where things could be tuned more sharply. Knowing nature is the unrivaled main attraction, we leaned into organic minimalism for Baros’ logo and visual identity, pulling this effortless authority and ease through into tone of voice to convey a stature earned through experience and local roots.