QUO needed to create a resort concept that fit the Curio Collection by Hilton’s paradigm of unique, story-driven properties. We also had to marry these needs with the strategy and vision of the local developer, and harmonise the resort with its context of Sun Premier Village Primavera.

Beginning with a stakeholder workshop to define the essence, QUO helped craft a fictional backstory that embedded key client goals as well as sense of the desire and wonder that underpin the project. The resulting story of an artistic local couple’s journey to the Mediterranean was the fuel for a comprehensive brand build. From the core concept of “imagine the wonder” came fantastical elaborations of a memory of Mediterranean summers brought back to Phu Quoc for all to enjoy.