Lobbies that were stale and uninspired—large, lonely rooms with one unloved sofa in the corner—are becoming extended living rooms.
Picture public spaces with cosy nooks and lightning fast Wi-Fi, places where guests can find a private corner to work or join the crowd.
The modern lobby melds co-working with coffee and cocktails in spaces that look like the coolest members’ club, with corners that feel like the family den. For 2020, a boring lobby is likely equated—in the minds of guests—to a boring hotel.