Releasing A Tiger

6 April 2016

The Tiger Palace Resort has come racing onto the scene of the South Asian casino market and is poised to revolutionise the Indian gaming experience and set whole new benchmarks for casino resorts in the region. The Tiger Palace Resort is a place to let loose, escape the everyday and live for the moment — a place where you can "Dare to go Wild".

QUO was approached by one of Asia's leading gaming operators, Silver Heritage Group, to create the brand for the new Tiger Palace Resort. The brand strategy developed by QUO combines local sensibilities with international flair, creating a truly dynamic and engaging experience that invites guests into a world of excitement and thrills. The aim with Tiger Palace Resort was to raise the bar at every available touchpoint — from design to technology, entertainment and operations.

QUO's brand strategy informed striking new design for the development with the creation of the resort's visual identity, including the resort logo featuring a crowned roaring tiger — a powerful image highlighting the wild nature of the brand. Symbols representing the four playing card suits are subtly integrated into the crown, referencing the casino and gaming aspects of the resort.

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QUO further supported Tiger Palace Resort's various marketing efforts with branded marketing collaterals, an engaging website, an inspiring video and a fun and conversational tone of voice — including the "Dare to go Wild" slogan.

With a strong and consistent brand identity from QUO, the Tiger Palace Resort is all set to be a roaring success.