THINKING
Branding
Branding
The secret to creating a great hotel name? Create a great hotel. By Orion Ray-Jones, Content Director and Regional Director, Indochina. Call me Orion. Some years ago – never mind how long precisely – I may have told you to call me Ryan. Easy to spell and pronounce, the alias could’ve made life a little...
Branding
In crafting an exceptional hotel experience, it’s the little things that count. It’s human nature to be curious, and so it should come as no surprise that guests will leave no stone unturned during a resort hotel stay, peeking into every drawer and rifling through every magazine. Brands need to rise...
Hospitality
The inspection and classification of lodging facilities emerged in the early 20th century. In the following decades, tourism authorities of many countries established and implemented individualised official hotel rating systems. However, the seismic change in the global hotel industry over the last two...