THINKING
Branding
The hospitality industry is evolving, whether you like it or not. In order to stay at the vanguard of change, hotel operators must innovate. To do that, according to CEO David Keen, they must first change their attitude. In a follow-up to his Brand Revolution Speech at THINC INNOVATE 2018, David has...
Hospitality
Millennials are getting all the attention from hoteliers, but another ‘m’ category – mid-lifers – is being ignored as a potentially lucrative target. According to a study by Euromonitor International, mid-lifers (those in their mid-40s to mid-50s) have the highest spending power of all age groups. HOTELS...
Branding
Customers crave stories. For travel and hospitality brands, it’s no longer enough to market your products with only high-res images and a stable of glowing reviews. Let’s look at how three major hospitality players are giving the people what they want. Storytelling may be an ancient artform, but it only...
Hospitality
Daniel Grossberg, Brand Strategist at QUO, predicts a long life for this year’s biggest hospitality trend. What’s the biggest hospitality trend of 2018? Stop by the nearest hospitality and tourism event this weekend and survey ten attendees. You’re likely to hear the same answer ten times: ‘wellness’....
Branding
Benjawan Intrasuwan, Head of Digital at QUO, reveals why smart website design means much more than just making it look nice. Online travel agents (OTAs). You love that they help significant numbers of guests book at your hotel, but those commission fees just don’t feel right. What’s more: what happens...
Branding
QUO believes social media content should be more ‘social’ than ‘media’ to win against ever-changing algorithms. By QUO Brand Strategist Rica Facundo. Many hospitality marketers panicked about the recent change to Facebook’s algorithm, which now decisively favours user content and meaningful engagement...