THINKING
Branding
Branding
The smallest strings of copy on a website can achieve the greatest impact. Collectively referred to as microcopy, I’m talking about the little bits of text that instruct site visitors how to interact with the content while prompting further action and assuaging any ingrained reluctance to convert. They...
Hospitality
The hospitality world’s favourite global citizen has done it again. citizenM’s latest round of disruption is shaking things up in one of its newest neighbourhood’s – the ever-quirky, deeply historic Bowery in Manhattan. In preparation of welcoming guests next month, the citizenM New York Bowery recently...
Tourism
FACTORS SHAPING ASIA’S MOST EXCITING MARKET All pundits are in agreement: the Vietnamese tourism industry is on the up in a big way. Vietnam has remarkable potential for growth – both in terms of tourist interest and projected revenue. Last year, the United Nations World Travel Organisation (UNWTO) listed...
Hospitality
There’s certainly no lack of hype surrounding millennial travel. And a quick glimpse at the US hotel development pipeline suggests it’s not just buzz. TOPHOTELS reports that Aloft, the ‘hip’ hotel brand by Starwood aimed at millennials, currently has 40 properties planned for development – more than...
Branding
The hospitality industry is evolving, whether you like it or not. In order to stay at the vanguard of change, hotel operators must innovate. To do that, according to CEO David Keen, they must first change their attitude. In a follow-up to his Brand Revolution Speech at THINC INNOVATE 2018, David has...
Hospitality
Millennials are getting all the attention from hoteliers, but another ‘m’ category – mid-lifers – is being ignored as a potentially lucrative target. According to a study by Euromonitor International, mid-lifers (those in their mid-40s to mid-50s) have the highest spending power of all age groups. HOTELS...