Get To Know Our Leaders
Individual talents form highly integrated teams that create compelling brands.
Individual talents form highly integrated teams that create compelling brands.
A passionate champion for experiential branding, David Keen is a leading innovator within the travel and hospitality industries. As CEO, he drives the company’s mission to revolutionise the way the world travels, inspiring the QUO team to forge disruptive new brands that global travellers fall in love with.
David was born in London and educated in New York at Cornell University’s School of Hotel Administration. After embarking on his career in London and the United States, David ventured to Asia as a writer and editor, travelling widely in the region. In 1997, he settled in Bangkok, where he founded QUO. Today, QUO’s portfolio spans five continents and includes many of the world’s most venerated hotel and resort brands, tourism destinations, United Nations agencies and other international organisations.
A natural thought leader, David has published and been interviewed in dozens of publications and has been a featured speaker at numerous conferences, tradeshows and professional events over the past 20 years. He also collaborates with industry leaders, government officials and likeminded visionaries to redefine the ways in which brands interact with consumers through the art of experience.
Brian has always been on the vanguard of web development. After studying philosophy and architecture at University, he launched a company offering web design and programming in 1992 – shortly after HTML was invented at CERN. London then beckoned at the first flourishing of the dot-com boom, and he joined triple A global agency, Tribal DDB.
The dot-com boom went bust in 2000, and Brian took a sabbatical to follow a life long interest in Buddhism. He set out for the borderlands of Scotland and ordained as a monk at a remote Tibetan Monastery.
Five years later, he resumed work in the digital realm, travelling first to Singapore before relocating to Thailand to head up production and strategy for New Media – then the biggest independent agency in South East Asia. He followed this with a six-year stint client-side as ecommerce director for regional B2B tour operator EXO Travel.
As QUO’s Digital Director, Brian is driving QUO’s evolution. Two months after joining, he launched QUO Digital, QUO’s new sister agency. QUO Digital combines digital strategy, data analysis and brand awareness to provide performance-led web solutions. Brian is helping clients transition their websites beyond passive presentation of information to become engaging and innovative marketing platforms focused on driving business value and revenue.
Before joining as Chairman of QUO India, Kamal Oberoi was a renowned founder and leader of some of the nation’s most prestigious advertising companies. One of the most respected faces in the country’s communications industry, he brings a wealth of experience and expertise to QUO.
Kamal has a long track record of building agencies from scratch and growing them from good to great to global. In 2005, Kamal founded M&C Saatchi, which is ranked amongst the top 20 best advertising agencies in India by the Economic Times. Prior to that, he spent over 20 years with JWT, heading the India region’s office as its President.
Kamal has been the brand steward for such global powerhouses as Pepsi, ITC, Hero, Nestlé, Ford, Levis, GSK, Frito Lay, Unilever’s tea brands, Pizza Hut, Bajaj Alliance, Jet Airways, WelcomGroup Hotels and The Lalit. Kamal holds an MBA from the Faculty of Management Studies (FMS), Delhi.
Suki Dixon works with a diversity of the world’s most inspiring organisations. She leads a team of communications experts that provides messaging strategies to UN agencies, global NGOs and other non-profits. Suki ensures that their complex research, ground-breaking insights and life-saving messages effectively reach the target audiences.
Foreign affairs have always been one of Suki’s passions. With an active interest in international relations, Suki gained a BA in East Asian Studies at Princeton University. While earning her MA in Architecture at Yale University, she learned how to use design to shift people’s perceptions and behaviours. Today, she combines these disciplines to create efficacious reports, campaigns and websites. With over 15 years of experience working on projects that make positive social changes, Suki is an expert communicator intent on improving people’s lives and the earth’s environment.
Suki is an avid explorer: When she’s not out discovering new places or spoiling her Siamese cat, Sally, she loves to get lost in a good book.
Catherine Monthienvichienchai’s interest in human behaviour is what drives her passion for brand creation. She sees the art of branding as an act of empathy, as she helps clients understand consumers’ needs, and then creates distinctive experiences that fulfil their customers’ desires. Catherine’s endless curiosity ensures that each brand is uniquely imagined, as each new project sees her deeply diving into the brand’s vision, a location’s history, a market’s trends and cutting-edge approaches from other disciplines.
An experienced storyteller, Catherine spent nine years working as a journalist in London and Bangkok, writing and editing for a variety of lifestyle and business publications, including The Magazine, Beyond and PATA Compass. Shortly after she graduated from University College London, Catherine was twice shortlisted for the PPA: PTC New Journalist of the Year.
Catherine’s enthusiasm for crafting distinctive brands and activating through consumer experience inspires QUO’s team of expert strategists. A distinguished classical musician, she understands the importance of working in close partnership with clients and colleagues in order to bring a creative vision to life.
For Pierre Vermeir, branding is about much more than just creating logos; it’s about translating a brand’s essence into every conceivable consumer touchpoint. As QUO’s creative director, Pierre brings brands to life by creating highly integrated suites of creative communications, ranging from collateral and advertising to videos and immersive digital environments. As the leader of a talented multi-disciplinary team, he ensures each client has a distinctive identity that embodies its individual ethos and breaks through the clutter of a crowded market.
Boasting more than 25 years of experience, Pierre has created award-winning identities for some of the world’s most important brands. As the founder and owner of London-based design firm HGV, he branded a long list of companies, including Conqueror, the G8 Gleneagles Summit and Athens’ new tramway system. A meticulous perfectionist, he was even commissioned to design several sets of stamps for Royal Mail. Pierre’s work has won more than 30 international design awards and has been published in more than 40 books. He has twice been the foreman of the graphic design jury for the D&AD awards, as well as being a member of the Design Week Awards jury.
When not directing a symphony of colours, fonts, sights and sounds at QUO, Pierre can be found rocking out on his guitar at Bangkok hotspots.
Wtih a background spanning engineering, coffee farming and fiction writing, Derek’s as comfortable tinkering with the cogs of syntax as he is fleshing out brand character and cultivating tone of voice. But above all, he’s an enthusiastic storyteller.
Derek graduated with a degree in creative writing from Purdue University in the early 2000s. Soon after, he was writing for travel-booking websites including Agoda and Europcar. He joined QUO in 2014 as a Senior Copywriter and now leads the editorial team, crafting content for the world’s leading hospitality and travel brands.
Highly determined and focused, Ritu Jugran is a specialist hospitality marketing professional obsessed with building the buzz, checking the stats, increasing rankings and contributing to sales growth.
A specialist in the hotel pre-opening marketing process, Ritu has been an integral team member in the launch of five new hotels, including the Asia Pacific region’s first Hilton Garden Inn. She has driven effective PR activities for India’s leading hospitality brand, ITC Hotels, for mid-market hospitality chain Choice Hotels India and for luxury hotel The Grand New Delhi. Ritu instinctively understands the full tool kit of hotel marketing activities and how every part can work in sync to build great brands, connect with target guests and generate revenue. Ritu has worked closely with revenue managers and e-commerce managers to drive online business through website content management, OTAs, GDS advertising, TripAdvisor, PPC and SEO.
As Director, PR and Strategy at QUO, Ritu loves coordinating the creative process and working with talented designers, copywriters and programmers to achieve successful project completions that lead to the best outcomes for clients. Outside of work, Ritu gets inspired by travelling to new places, meeting people from different walks of life and reading biographies of successful people.
Vietnam clients often approach Yen Ly with little more than an idea and a dream. Yen turns dreams into reality by using her natural enthusiasm and vivacious personality to manage large hotel and travel branding projects. With her can-do attitude and eye for detail, Yen is responsible for ensuring the completion of projects that both QUO and the client can be proud of.
Throughout the entire branding process — from creating the brand strategy to the development of a visual identity, crafting a tone of voice and making videos, websites and marketing collateral — Yen is an effective leader, a responsive and active link between the client and QUO, all whilst proudly looking after the client’s needs and finding unique solutions to any issues that may arise.
Yen brings to QUO a background of over 10 years’ experience in international and local communications agencies, digital branding and movie distribution industry. Yen provides QUO with her unique sense of charm and adventure, showcased in her extensive adventures within Asia. She spent four months exploring Northern Laos and travelled the entire 1,650 km length of Vietnam by motorbike. For some reason, jumping out of an aeroplane is a dream of hers; although, hopefully while wearing a parachute. Consistently maintaining a cheerful persona, Yen is the heart of the Saigon office and an extremely valued member of the QUO family.