Approximately 11 million people live in the Pacific Island countries and territories. Of this, 8 million reside in rural areas, relying heavily on agriculture and fishing for their livelihoods. Despite the fact that almost 75 per cent of the livelihoods in the region depend on these sectors, the Pacific lacks a robust and organised data collection, analysis and dissemination system, making it difficult for policy-makers and other local stakeholders to prioritise issues and anticipate upcoming challenges. For example, after a natural disaster, how much land has the palm oil industry lost? What food supplies are now limited, and what public health implications does this loss have for the most vulnerable populations? Moreover, from a development standpoint, how quickly are industries growing, and how might enterprises mobilise these statistics to encourage foreign investment and further growth? Will the growth benefit women and the impoverished?
To address this need for reliable and relevant data, the Pacific Strategic Plan for Agricultural and Fisheries Statistics (P-SPAFS), collaborating closely with the Global Strategy to Improve Agricultural and Rural Statistics (GSARS) in Asia and the Pacific, is working to implement an ambitious ten-year programme that will establish core indicators, develop data collection mechanisms and improve the technologies by which such data are gathered. P-SPAFS's scope encompasses crops, livestock, forestry, land use, agriculture and fisheries, particularly as they relate to food security, sustainable livelihoods, climate change, disaster risk management and economic development. These areas are vital to the future of the Pacific. Indeed, effectively managing the region’s high-potential agriculture and fisheries sectors can help resolve what the World Bank has termed the “Pacific Paradox”, a conundrum in which the Pacific has seen uneven, slow growth despite possessing a wealth of natural resources, sound economic policies, and a growing and increasingly educated workforce.
To help bring this critical initiative to life, QUO worked with P-SPAFS to develop a visual identity, designing the programme’s logo, laying out the forthcoming strategic document and illustrating its general information collateral. The logo entwines the many themes comprising P-SPAFS – the Pacific Island region, agriculture, fisheries, statistics and growth. Our creative team stylised a pie graph to be comprised of leaves, ocean waves and a fish. The colours and forms are inspired by the Pacific’s natural setting and iconic aesthetic.