Based on the concept ‘Maldives Undressed’, Velassaru is a youthful, naturally sophisticated Maldivian resort where inhibitions are left behind and guest are free to enjoy a laidback, unpretentious experience.
QUO worked on the highly successful repositioning of the brand, with further evolutions to the visual identity and applications over the years.
Brand strategy and culture
Corporate identity guidelines
Tone of voice
Taking inspiration from the stunning natural beauty of the Maldives, the visual identity draws on the brand’s distinct colour palette of vibrant blues and more muted greys, bringing it to life with striking abstract photography.
Incorporating unique V-shaped vignettes, colour imagery is contrasted with black and white to create a sense of effortless sophistication and a fresh, youthful character.
As part of the dynamic evolution of Velassaru’s visual identity, our digital team was also tasked with creating a new digital experience. The new website design perfectly captures this revised identity, while also offering simpler, more intuitive navigation. Full-bleed images take centre stage, yet these are balanced with appropriate text, booking mask and carefully selected offers and promotions.
Visit the Velassaru website at www.velassaru.com.