Protecting the Planet

Last Updated
October 9, 2019
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The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) works to improve the interface between science and policy on issues of biodiversity and ecosystem services. QUO worked with IPBES to develop their visual identity, and continues to work with them to create materials to communicate the importance of safeguarding our planet and its inhabitants.

An impactful identity

For the the visual identity, QUO developed a series of four motifs to be used in combination with the IPBES logo. These included a fingerprint representing the impact and interaction of biodiversity and humankind, and three additional motifs representing the levels that IPBES addresses in its work: ecosystems, species and genetics.

The IPBES visual identity was very well received by IPBES stakeholders and partners and continues to be successfully used for IPBES events and collateral, including for backdrops, banners, posters and publications.

Assessing the situation

Other projects include the layout of various reports and the production of a series of videos that give an overview of various sectors and strategies being employed by IPBES to highlight key findings and to inform decision-makers about the challenges facing the world today as well as the recommended evidence-backed responses they can take to negate them.

One of the IPBES Work Programme’s major objectives is to produce assessments on biodiversity and ecosystem services at the global and regional levels, as well as assessments addressing relevant thematic issues. To this end, QUO worked with IPBES on the IPBES Assessment Guide, which includes a diagram outlining the steps in the process of producing an assessment, from the selection of the topic and team of experts, through to peer reviews and revisions, and finally to the Plenary’s approval.

Policy in motion

To highlight the key findings of the assessments and to reach a broader audience, QUO and IPBES worked together on videos covering the assessment reports on Pollinators, Pollination and Food Production; Scenarios and Models of Biodiversity and Ecosystem Services; Land Degradation and Restoration; and a video covering the four Regional Assessments on Biodiversity and Ecosystem Services, with work currently in progress on the video for the Global Assessment on Biodiversity and Ecosystem Services.

Global reach on a global scale

QUO recently completed a number of videos for the launch of the Global Assessment report. These included animated videos for social media, as well as a selection of high-quality images and video clips to be used to present the report’s findings.

Global response to the assessment was overwhelming, with support from multiple governments, UN agencies and experts in the field. The social media response was exceptionally strong, with one of QUO’s animated videos accruing just under 500,000 views on Twitter alone within the space of two days through multiple uploads and shares from various organisations and actors around the world.

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