IMAGINE PHUKET

An inspirational comms campaign

In the early stages of the COVID-19 crisis, QUO collaborated with the Phuket Hotels Association (PHA) to create a tactical brand campaign in response to the crisis.

The objective was to improve the international and domestic perception of Phuket as a travel destination, to facilitate the recovery of Phuket’s tourism industry once coronavirus travel restrictions were lifted, and to build a sense of solidarity and shared identity.

Services

Brand culture
Naming and tone of voice
Logo design
Promotional design
Website development
Online marketing

After working on the concept and how we can strengthen Phuket’s branding as a destination, our strategy team came up with ‘Imagine Phuket’. It was a campaign that invited the world to dream, plan, envision and—above all—to Imagine Phuket with hope and anticipation.

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