GOCO, a global wellness company which specialises in designing, developing and operating spas for top hotel and wellness brands, engaged QUO to revitalise its brand for future growth and expansion.
The goal was to transition the business and brand strategy to capture the growing market for wellness while continuing to maintain the company’s reputation for excellence in spa design and development.
Brand strategy and development
Logo and visual identity
Tone of voice
QUO was brought on board to help GOCO develop a refreshed brand identity, including a new logo and visual identity, to better reflect the company’s evolution and position it as a leader in the wellness industry.
The project involved a comprehensive review of GOCO’s business strategy, market positioning, brand architecture and brand expression. This helped identify key attributes and value propositions that would inform the development of the brand.
The result was a fresh, modern and distinctive brand identity that captured GOCO’s core values and ethos while positioning it as an innovative and dynamic player in the wellness industry.