One of Thailand’s best-known wellness destinations, Chiva-Som, needed to refresh its visual identity and customer-facing marketing collateral.
They tapped QUO to provide guidance and support to refine their positioning and refresh their messaging.
Brand strategy and culture
Visual identity
Tone of voice
Applications
Website
QUO performed a strategic review of the brand and conducted interviews with Chiva-Som leadership to understand the evolution of the brand and business.
Based on this insight, QUO developed a new set of refreshed corporate identity, tone of voice and website applications that better align with the attributes and needs of this award-winning resort.
Repositioning Thailand’s market leader in Healthcare