Bound & Beyond
Taking Hospitality Investment By Leaps and Bounds
Bound & Beyond is a new type of lifestyle investor and manager set to transform the hospitality landscape by unlocking the potential of people and places. With this in mind, QUO worked to position Bound & Beyond as a credible, ambitious player in the world of hospitality investment.
BRAND CULTURE & BRAND ARCHITECTURE
Bound For the Future
Bound & Beyond is the new hospitality division that grew out of Padaeng Industry (PDI), a mining group turned real estate company with majority stakes in two of Thailand’s most iconic properties: Capella Bangkok and Four Seasons Hotel Bangkok. In addition to Bound & Beyond, PDI is also the parent of a new lifestyle brand, Jade & Sunder, set to debut in Bangkok in 2023.
QUO’s strategy team created a forward-looking brand architecture that offers maximal flexibility, allowing each sub-brand to be clearly defined. Using the House of Brands model, our structure provides a stable platform to support expansion plans that neatly insulate PDI’s investment portfolio from its consumer-facing brands.
LOGO & VISUAL IDENTITY DESIGN
Meanings Beyond Measure
“At our core, we are a human company, one that believes the best way to deliver long-term value for our investors and partners is to deliver meaningful and memorable experiences to every person who steps into our destinations.” – Bound & Beyond
The core concept of Bound & Beyond capitalises on its portfolio of curated lifestyle assets and brands with long-term value—empowered by a team of creative thinkers and thoughtful changemakers. To reflect this, our creative team crafted a sleek and modern logo to express the brand’s essence.
Capturing Bound & Beyond
To ensure Bound & Beyond’s position as a notable player in the hospitality investment industry, the brand image must be consolidated in every aspect. To do so, QUO designed collaterals with understated yet elegant designs that reflect the brand’s essence of a curated lifestyle.
Bound & Beyond: The Website
A website can say a lot about the brand. With the aim to be perceived as a leading hospitality operator and developer with one-of-a-kind luxury assets, our digital team designed a sophisticated website that reflects Bound & Beyond’s values and positioning.