Bound and Beyond is a new type of lifestyle investor and manager, transforming the hospitality landscape by unlocking the potential of people and places. The new hospitality division grew out of Padaeng Industry (PDI), a mining group turned real estate company, with majority stakes in two of Thailand’s most iconic properties: Capella Bangkok and Four Seasons Hotel Bangkok.
It is also the parent of new lifestyle brand, Jade & Sunder, set to debut in Bangkok in 2023. QUO worked with PDI to position Bound & Beyond as a credible, ambitious player in the world of hospitality investment.
Brand Strategy & Culture
Brand Architecture
Logo & Visual Identity
CID Guidelines & Platform
Applications
Video
Website
QUO’s strategy team created a forward-looking brand architecture that offers maximal flexibility, allowing each sub-brand to be clearly defined. Beyond serving as a stable platform to support expansion plans, a House of Brands model also insulates PDI’s investment portfolio from its consumer-facing brands.
The core concept of Bound & Beyond capitalises on its portfolio of curated lifestyle assets and brands with long-term value—empowered by a team of creative thinkers and thoughtful change-makers.
Within this niche, QUO developed the Bound & Beyond culture, logo and visual identity. We launched this new branding into the consumer-facing market via promotional collateral and a fresh web design.
