Combating desertification through awareness

In the fight against climate change, one oft-forgotten scourge is that of desertification.

On 17 June, the UN Convention to Combat Desertification (UNCCD) launches its 2020 Desertification and Drought Day campaign to raise awareness of how climate change affects our production of food, animal feed, and textile fibres.

A worldwide social media campaign would be nothing without the right branding. QUO’s video and design teams worked with Advocacy to create a logo, social media cards, and gifs to spread awareness.

UNCCD’s goal is to remind people that desertification can be stopped if communities work together on all levels using effective policies.

Using QUO’s visual designs, UNCCD hopes 17 June will spark a global discussion over runaway consumption patterns and start the process of bringing land degradation under control.


Here to Help? Addressing a Crisis Within a Crisis

From a local to global scale, there are often far-reaching repercussions in any crisis that many don’t see. In a crisis, organizations often send aid workers in to support the impacted population.

Sadly, aid workers don’t always go to communities with the best intentions, and crises can make existing conditions, such as domestic abuse, worse. PSEA Network Myanmar is working with QUO to create a series of videos and posters to let those in crisis-affected areas know their rights. The target audiences include community members and vulnerable populations, particularly women and children.

The project also includes material targeted for aid workers to prevent violations of the rights of community members and coworkers. Available in Burmese and English, these videos and posters aim to ensure that the crisis response doesn’t worsen the crisis.

Looking Towards 2030: Fast-Tracking the SDGs—Driving Asia-Pacific Transformations

The United Nation’s Sustainable Development Goals are ambitious, and achieving some or all of these goals will be a challenge for many countries in the Asia-Pacific region. With COVID-19, these goals may be set back even further than before.

The Asia-Pacific SDG Partnership report (UNESCAP, ADB and UNDP), Fast-tracking the SDGs: Driving Asia-Pacific Transformations evaluates a set of six “transformative entry points” that can help countries progress toward various SDG goals, analysing the timeframe from where they are now and forecasting to 2030.

The report uses four categories to determine the pace of progress of countries in the region, classifying them as aspirants, fast-risers, sprinters and last-milers for each of the entry points for achieving the SDGs. The publication also includes case studies, or “deep dives” of countries that have had success in moving forward in specific target areas of the SDGs.

QUO worked on the design and layout of the report to present the content clearly, supported by graphics, icons and photographs representing various aspects of the analysis.


QUO Advocacy: The State of the World’s Children

It has been 20 years since UNICEF’s flagship annual publication focused on nutrition

With limited time and a need for maximum flexibility, QUO worked with UNICEF Communications, New York, to prepare a PowerPoint presentation to accompany the launch of their State of the World’s Children 2019 in London, yesterday. UNICEF provided us with an abundance of compelling images, and the result is a stark reminder of our need to care for the least fortunate—and most innocent—among us.

This year’s report, Children, food and nutrition: Growing well in a changing world, is a strong reminder that this issue is still one of critical importance. “One in three children is not growing well – either stunted/wasted or overweight. At least one in two children suffer from ‘hidden hunger’ or micronutrient deficiencies. They may look well nourished but in fact are not getting sufficient nutrients and vitamins to grow and develop to their full potential.”

Given the scale of impact on children by this triple threat of stunting/wasting, overweight and hidden hunger, the report calls for ACTION; a fact highlighted in the presentation by reserving one of only 20 slides for this word to stand alone.

As the UNICEF Executive Director, Henrietta Fore spoke accompanied by the presentation, ending on a positive note and citing a number of successful UNICEF programmes in countries throughout the world that are already working to overcome nutritional challenges.

Creating Characters to Fight Climate Change

Climate change is one of the biggest crises facing our planet, and it requires all of us to help curb emissions of the greenhouse gasses responsible for global warming.

For each of us to do our part, we need access to clear information about our own climate impact. But the science around global warming can be daunting and it is hard for people to know where to start, even when they’re eager to help.

To overcome this challenge, the United Nations Framework Convention on Climate Change launched the Climate Neutral Now campaign in 2015, which consists of three steps:

  1. Measure your climate footprint;
  2. Reduce it as much as possible;
  3. Offset the unavoidable ones with UN-certified credits.

UN Climate Change recently relaunched a website that offers concise information that allows visitors to calculate their own household emissions. It includes an e-commerce platform where visitors can purchase certified emission reduction (CER) credits to offset their remaining emissions. The UN e-commerce platform sends the money paid towards these credits directly to the accounts of the eco-friendly project(s) selected (solar energy schemes, cook stoves, reforestation, etc.) in developing countries.

To draw people in, the website incorporates a fun and accessible quiz that allows users to find their “Climattitude” ­– or climate attitude – represented by an illustrated character. As part of an awareness campaign, UNFCCC worked with QUO to conceptualize five distinctive Climattitude characters, with the goal of giving a friendly face to a serious topic. Most of all, the characters needed to be relatable and non-judgmental, as on our journey to a carbon neutral future, each of us is starting from a different place and has a different mindset. The QUO team developed the concept of characters based on elements from the natural world to represent each attitude – incorporating snow, wind, stone, grass and water. Two weeks after the start of the campaign, these characters have so far driven 24.5K page views on the website, which UN Climate Change considers a great success!

When site visitors discover which of the five Climattitudes represents them, they can share the character via social media platforms, thus raising more awareness on the subject and boosting visitor numbers to the site, with the ultimate goal of encouraging real change.

So what’s your Climattitude? Why not take the “What’s your Climattitude?” quiz today and find out how you can get on the pathway to being carbon neutral?

For more details on the Climattitude campaign and to learn more about steps you can take to reduce greenhouse gas emissions, visit