On 17 June, the UN Convention to Combat Desertification (UNCCD) launches its 2020 Desertification and Drought Day campaign to raise awareness of how climate change affects our production of food, animal feed, and textile fibres.
A worldwide social media campaign would be nothing without the right branding. QUO’s video and design teams worked with Advocacy to create a logo, social media cards, and gifs to spread awareness.
UNCCD’s goal is to remind people that desertification can be stopped if communities work together on all levels using effective policies.
Using QUO’s visual designs, UNCCD hopes 17 June will spark a global discussion over runaway consumption patterns and start the process of bringing land degradation under control.