That is why the Facebook algorithm change actually works in favour of hospitality brands.
Share-worthy experiences have always been at the heart of the industry. People seek out novel adventures for their next online #humblebrag. They document, then relive fond travel memories through throwbacks. They cultivate their communities through photo tagging and inside jokes left on comments.
A shift to more meaningful interactions is also an emerging theme evident in the hospitality industry, with travellers seeking more wellness and purpose-driven experiences. Now more than ever guests will advocate and recommend hotel experiences that align with their personal beliefs, instead of those that just pay lip service to them.
This strategy defined the new social media campaign and long-term social media approach that QUO created for Wink Hotels, a new hospitality brand aimed at tech-savvy ‘Indochine 2.0’ travellers.