The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) collaborated with QUO on their visual identity and collaterals for the 5th Session of the IPBES Plenary held in Bonn, Germany. QUO designed a range of materials including banners, flags and posters, as well as creating a welcome video.
IPBES responds to its 125 member governments’ needs to know more about science-based issues that affect their futures. One of their major tasks is to develop and disseminate assessments relevant to the member governments’ need for the most up-to-date information, both scientific and indigenous knowledge, for policy makers to determine their own strategies and plans of action.
To develop a visual identity beyond their existing logo, QUO introduced a series of motifs. The primary motif is a fingerprint to represent the impact and interaction of biodiversity and humankind, and three additional motifs portray the areas in which IPBES works at the levels of ecosystems, species and genetics, represented by a network sketch, an Ammonite shell and a DNA helix, respectively. In the collateral, these motifs and images can work together, as well as stand on their own.
The welcome video provides an overall introduction to IPBES, its achievements in 2016 and its plans for the year ahead. It highlights the success of their Assessment Report on Pollinators, Pollination and Food Production and the Methodological Assessment Report on Scenarios and Models of Biodiversity and Ecosystems Services, both of which sparked a global response. It also highlights IPBES’ participation in relevant international forums. Looking ahead, the video details IPBES’ assessments in progress, followed by a call to action in bringing about change in how we utilise the environment and safeguard biodiversity for future generations.
Please click here to watch the IPBES 5th Plenary Session welcome video.