Attracting the business of the MICE sector is becoming vital for major hotel operators. Large conferences, business meetings, weddings and large parties all need top-quality event spaces, and competition in this segment is intense. To give themselves a competitive advantage in increasing MICE revenues, InterContinental Hotel Group (IHG) approached QUO to develop a website dedicated to presenting their wide range of meetings and events facilities in Southeast Asia across all brands in the portfolio.
See it here: www.miceasiapacific.com
Starting with Thailand, where IHG has an impressive 20 hotels, 5,000 rooms and over 70,000 sqm. of event space spread over eight fantastic destinations, the website acts as an informative resource for event planners – whether organising conferences, meetings, weddings or large social events.
Available in three languages (English, Thai and Chinese), the easy-to-use website allows visitors to quickly gather all essential details on specific venues and destinations – including floorplans, locations, rooms, local attractions and F&B options. An interactive map guides users in selecting the most appropriate hotel for their needs. All the latest promotions and packages are displayed prominently and requesting a proposal is incredibly simple with the integrated proposal request system.
The website was designed to provide a clean, magazine-style layout. Information is easy to obtain and bold imagery brings the website to life while maintaining IHG brand standards.
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