David Keen Examines Latest Trends in Hospitality Branding

25 April 2016

QUO CEO David Keen features in a brand new video interview by Boutique Hotel News. In the video, made during the recent International Hotel Investment Forum (IHIF) in Berlin, David examines the ongoing changes in hospitality from a brand strategy perspective, highlighting how major innovations in hospitality are currently being introduced first by smaller hotel groups and then only picked up later on by the larger hotel brands.

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David further points out that the hotel sector has been undergoing a much more rapid pace of change of late. Significant examples of recent developments include the advent of guest experience as a key brand differentiator as well as a greater focus on guest typographies as target markets rather than the traditional demographic groups.