Arbour Hotel & Residence

OUR WORK

Arbour Hotel & Residence

An Inviting Urban Sanctuary in Pattaya City

Last Updated
August 5, 2022
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Atmind Group, a local Thai hotel management company, conceived Arbour Hotel & Residence as a prototype for its transition into the upper-midscale and upscale market. In parallel with its marketing efforts during the soft opening phase in 2021, QUO was appointed to create a distinct positioning and concept for this new property. 

Located at the edge of Pattaya City, Arbour Hotel & Residence is among the tallest buildings in this vibrant coastal destination, offering spectacular views from its contemporary rooms and suites—all fully equipped with luxury amenities and long-stay residential facilities.

arbour pool

SERVICES

Brand Positioning & Concept
Tone of Voice
Key Messaging
Visual Identity  
Social Media Templates
CID Guidelines
Landing Page

BRAND POSITIONING & CONCEPT

Crafting a Concept for Arbour

Leveraging its distinctive assets and creative personality, QUO crafted a compelling concept that resonates across the city and sets it apart from competing offerings. To achieve this, we first needed to create a shift in perception from classic and global hospitality to focus on a more authentically local experience with a distinctive character and offering.

By leveraging its passion for creative food and drink, its sleek biophilic design and its commitment to the local community, Arbour launched as a welcoming retreat where comfort and creativity come to play.

VISUAL IDENTITY & CID GUIDELINES

Nature Reimagined

Arbour’s visual identity is a tribute to the multi-faceted nature of our surrounding environment—of the diversity of colours, forms and functions that each awaken a unique emotion in those who experience them.

It captures the mesmerising sight of petals in bloom, rippling water and cooling breezes and brings this to life through the use of a cool-tone colour palette. A curated selection of blues, greys and greens represents nature’s intrinsically calming and refreshing effect, ultimately conjuring a feeling of being in harmony with the natural world.

In addition to the graphic elements, our creative team crafted a sleek and modern social media template to consolidate and strengthen Arbour’s online presence. 

TONE OF VOICE

A Natural Voice

After visiting the property in Pattaya and being charmed by the concept and attention to detail, the editorial team was inspired by the biophilic aspects of the design and used greenery, lushness and nature as anchors and inspiration when crafting the tone of voice.

The result is a voice that is natural and grounded—one that engages and invites readers in with a relaxed and sociable way of communicating. 

LANDING PAGE DESIGN

All Roads Lead to Arbour

As part of the online marketing campaign, our digital team developed a landing page as an additional component to help draw traffic to both the F&B outlets and booking hotel stays.     

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Bound & Beyond

OUR WORK

Bound & Beyond

Taking Hospitality Investment By Leaps and Bounds

Last Updated
August 1, 2022
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Bound & Beyond is a new type of lifestyle investor and manager set to transform the hospitality landscape by unlocking the potential of people and places. With this in mind, QUO worked to position Bound & Beyond as a credible, ambitious player in the world of hospitality investment.

bound & beyond interior

SERVICES

Brand Culture
Logo Design
Promotional Design
Website Design

BRAND CULTURE & BRAND ARCHITECTURE

Bound For the Future

Bound & Beyond is the new hospitality division that grew out of Padaeng Industry (PDI), a mining group turned real estate company with majority stakes in two of Thailand’s most iconic properties: Capella Bangkok and Four Seasons Hotel Bangkok. In addition to Bound & Beyond, PDI is also the parent of a new lifestyle brand, Jade & Sunder, set to debut in Bangkok in 2023.

QUO’s strategy team created a forward-looking brand architecture that offers maximal flexibility, allowing each sub-brand to be clearly defined. Using the House of Brands model, our structure provides a stable platform to support expansion plans that neatly insulate PDI’s investment portfolio from its consumer-facing brands. 

LOGO & VISUAL IDENTITY DESIGN

Meanings Beyond Measure

“At our core, we are a human company, one that believes the best way to deliver long-term value for our investors and partners is to deliver meaningful and memorable experiences to every person who steps into our destinations.” – Bound & Beyond

The core concept of Bound & Beyond capitalises on its portfolio of curated lifestyle assets and brands with long-term value—empowered by a team of creative thinkers and thoughtful changemakers. To reflect this, our creative team crafted a sleek and modern logo to express the brand’s essence. 

PROMOTIONAL DESIGN

Capturing Bound & Beyond

To ensure Bound & Beyond’s position as a notable player in the hospitality investment industry, the brand image must be consolidated in every aspect. To do so, QUO designed collaterals with understated yet elegant designs that reflect the brand’s essence of a curated lifestyle.

WEBSITE DESIGN

Bound & Beyond: The Website

A website can say a lot about the brand. With the aim to be perceived as a leading hospitality operator and developer with one-of-a-kind luxury assets, our digital team designed a sophisticated website that reflects Bound & Beyond’s values and positioning.  

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TH@51

OUR WORK

TH@51

An Immersive Dining Concept for an Iconic Taj Hotel in London

Last Updated
July 14, 2022
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Working with IHCL, QUO was tasked with developing a restaurant playbook for a new F&B concept at St James’s Court—a Taj hotel in London. The name of the restaurant, TH@51, is a consolidation of the existing Treehouse restaurant in Taj Dubai and the current London address. 

TH@51 front

SERVICES

Brand Culture
Brand Naming
Logo Design
Tone of Voice
Promotional Design

BRAND CULTURE

TH@51: A New Gem by St James’s

Echoing the city’s vibrant and dynamic dining scene, we imagined TH@51 as an all-day brasserie where food lovers embark on sensorial culinary journeys in stylishly comfortable surroundings. These elements are at the core of the restaurant’s food and beverage philosophy, from global flavours with a touch of showmanship and respect for seasonality and locality to meals made for sharing.

Aiming to resonate with a community of diners with a well-travelled palate, the restaurant needed to tap into the ideas, stories and origins behind the dishes served. TH@51’s concept, ‘A World Of Flavours’, was thus brought to life through engaging and immersive experiences—signature storytelling menus, trolley series and artful tableware—to excite the senses.  

INTERIOR DESIGN BRIEF

Poetry Grows in Our Courtyard

TH@51 caters to the needs of discerning foodies and socialisers by serving inventive dishes in a casual yet sophisticated setting. Inspired by the courtyard and garden at this charming Taj property, we created ‘Urban Botanica’, a design concept that complements the hotel’s Victorian charm and architecture.

LOGO & VISUAL IDENTITY DESIGN

🎵 Are you going to TH@51? Tarragon, Magnolia and Thyme 

Defining the visual elements of TH@51, our design team created a logo and a brand identity manual with specifications to ensure consistency across applications. In addition, we designed a series of graphic elements to be used as a primary background for both print and digital applications. 

In keeping with the concepts of ‘A World of Flavours’ and ‘Urban Botanica’, the key visuals comprise drawings of floral and fruit plants that tell the stories of the ingredients, with patterns including ones of a Tarragon sprig, Magnolia flower, Thyme sprig, Mint sprig and a Lemon branch. 

TONE OF VOICE

All the World’s a Plate

TH@51’s curiosity and casual sophistication are expressed through voice traits that are at once knowledgeable and playful, infusing a touch of effortless improvisation into its storytelling. 

The resulting TH@51 voice is artful with a personable manner, conveying confidence and curiosity. It strikes an informative, entertaining tone delivered with a relaxed, playful wink.

PROMOTIONAL DESIGN

TH@51: An Illustrious Flair

Last but not least is adding the final flourish to the experience. On top of creating the brand culture and TH@51’s visual identity, QUO also designed the restaurant’s marketing collateral—coaster and menu design, cocktail illustrations and more—to fully bring the brand to life. 

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NIU&NAU

OUR WORK

NIU&NAU

Sculpting a New Kind of Salon Concept

Last Updated
July 12, 2022
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We’re no strangers to transformation. Upgraded identities, snappy new names and all the frills that go with—at QUO, we’ve helped some of hospitality’s biggest names hone their look. So when serial collaborators Taj Hotels dreamed of a modern salon concept to go with their luxury properties, they came to QUO.  

BRAND CULTURE

The Salon, Reimagined

To bring niu&nau to life, QUO’s strategy team dug deep for insights into the salon industry, within India and globally. Their research yielded some interesting insights, namely that India’s beauty industry is one of the fastest growing in the world, Indian men aged 25–45 spend more on grooming products than females the same age group, and this spending is expected to grow at a significantly faster pace than female spending. 

With this in mind, a unisex offering was developed under the umbrella concept of a ‘salon reimagined’. A complete range of services for men as well as women sets this new brand apart, as many regular salons view men’s services as an afterthought. Taking it a step further, niu&nau’s fresh salon experience came to life in partnership with Truefitt & Hill, a name synonymous with luxury grooming products for men.

From here the ‘salon reimagined’ concept flourished—this salon isn’t simply somewhere to get a haircut or a makeover, it’s a salon with a distinctive social element. Through signature events, programmes and workshops, it attracts a clientele that wants something more from its salon experience—a place to meet and mingle, to see and be seen, and to always, always look fabulous!

VISUAL IDENTITY

niu&nau: A New Look, Now

A sharp new look was a must to make this health and beauty hangout stand out from the crowd. niu&nau is not your average salon, and QUO rose to the task of crafting a polished visual identity to convey this in an eye-catching way.

As niu&nau is a casual and relaxed place, our design team customised a logo using a curved letterform combined with a lower-case treatment to make the logo approachable and friendly. The tails of each letter create a sense of continuity and harmony which speaks to niu&nau’s sense of community. As this logo uses the one-line approach, a darker colour is used to highlight ‘niu’ and ‘nau’, while a lighter colour is used to differentiate between the two words.

TONE OF VOICE

Now We’re Talking

Razor sharp wit? Of course. Copy that’s a cut above? You bet. The niu&nau tone of voice is light and young-at-heart. Speaking niu&nau evokes visions of a casual conversation with an old pal. An energising chat full of expression and creativity—filled with that feeling of ‘yeah, we get each other’.

When crafting niu&nau’s voice, we also threw in some head-turning writing techniques that ought to clash but somehow don’t—thought-provoking prose, goofy puns and a direct, honest way of speaking.

PROMOTIONAL DESIGN

niu&nau: Stylish Extras  

No look is complete without the right accessories. QUO developed a full suite of applications and collateral for the new brand—a full advertising campaign for a glittering launch, salon menus, an EDM template, stylish uniforms and lots of other head-turning stuff. Check them out below.

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LA FESTA

OUR WORK

LA FESTA

Crafting a Tale of Curious Wonders

Last Updated
July 12, 2022
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When QUO received the opportunity to create a new brand that would become part of the Curio Collection by Hilton, our team embarked on a journey to bring La Festa Phu Quoc to life.

Building from the foundation, here’s how we crafted the brand essence, naming strategy, brand and visual identity that form the experience at this novel property.

la festa phu quoc

SERVICES

Brand Culture
Brand Naming
Logo Design
Tone of Voice
Promotional Design

BRAND CULTURE

La Festa: A Tale of an Artist

Since its conception in 2018, Sun Hospitality Group (SHG) has been at the forefront of luxury in Vietnam’s dynamic hospitality landscape. In 2023 the group will open a new resort under Curio Collection by Hilton—the brand’s inaugural property in Vietnam. The 197-key resort is set in a vibrant coastal destination, Sun Premier Village Primavera, featuring distinctive Mediterranean-inspired architecture and an array of restaurants, bars and iconic landmarks.

Working closely with our clients, the QUO strategy team led a workshop to determine La Festa’s brand culture and essence. The process began with a story genesis—a fictional tale that will serve as a foundation for the brand concept and the hotel’s naming. 

For La Festa, the journey started with the tale of an artist from Phu Quoc whose vocation takes him on a seafaring adventure, and ultimately into the arms of love. After returning home with his partner, the two create a whimsical place of hospitality inspired by their travels. Our strategy and editorial teams built on this narrative, and La Festa was born.

BRAND NAMING

Bringing the World to Phu Quoc

Drawing from the property’s Mediterranean-inspired design, QUO explored names that suggest a sense of la dolce vita. The result is a lively name reminiscent of festivities and celebrations with loved ones by the Amalfi coast—La Festa. La Festa literally means ‘holiday’ or ‘festival’ in Italian. It is memorable and easy-to-pronounce word that encapsulates the simple pleasures of Phu Quoc. The name evokes a sense of vibrancy, as well as wondrous joy and celebration of love and kinship experienced by the fictive couple. Not to mention, ‘La’ also adds a distinct Italian flair to the name.
LOGO DESIGN

Celebrating Love and Kinship  

QUO’s creative team then stepped in to design and develop the logo by drawing inspiration from the stacked buildings that have become the epitome of Amalfi Coast ingenuity. The final logo reflects this architectural distinction and adds a subtle layer of meaning through the connected letters ‘a‘ and ‘t‘—symbolising bonds of friendship and celebrating love among people and cultures. For the logo and brand colour, turquoise blue takes centre stage as a shade that awakens emotions associated with joy and festivity.

TONE OF VOICE

A Cinematic Dream

“Art is a lie that makes us realise the truth.” – Picasso

La Festa’s tone of voice captures the intensity and romance of the couple falling in love with one another and the Mediterranean world. Creating this sentiment in Phu Quoc, QUO created a tone of voice based on the core concept of ‘Imagine the Wonder’.

The voice traits we designed are ‘festive, familiar and cinematic’ to capture the experience of a distant adventure that touches their hearts—now brought home so guests can experience them in the same way. It does not attempt to recreate or replicate, nor does it pretend to be what it is not. Thus, it is a cinematic dream of the Mediterranean informed by memory and retold through this festive sharing of the imagination.

la festa brochure ad
PROMOTIONAL DESIGN

Bringing Phu Quoc to the World

In addition to conceptualising the brand culture and establishing La Festa’s visual identity, QUO also created marketing collateral and other resources for La Festa. These include designs for the hotel’s PowerPoint presentations, stationery, brand brochure, factsheet and more. 

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Zeni

OUR WORK

Zeni

Hybridised space for a summer holiday experience

Last Updated
October 29, 2021
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Since its founding in 2014, My Property Host (MPH) has built a prominent position in the UK’s hospitality sector, offering end-to-end solutions for short-term rentals.

In 2020 MPH soft-launched ‘Relax’, a new accommodation solution that utilizes vacant student accommodation during the July to September summer holiday period. Following initial success and the prospect of a boom in domestic travel for the 2021 summer season (due to the easing of COVID-19 restrictions), MPH decided it was time to re-launch the brand with a stronger concept and identity.

QUO worked with MPH to identify the strategic opportunity defining a brand that stands for a fun, engaging summer experience. Zeni was born.

SERVICES

Brand Culture
Brand Naming
Logo Design
Tone of Voice
Website Development
Video Production

BRAND CULTURE

Capturing the Summer Spirit

As a seasonal brand, Zeni’s positioning and identity needed to be closely associated with the joys of summer.

QUO’s strategy team developed a unique concept of a fun summer-only brand, tapping into the emotions of the holiday period and what it means. Underpinned by the values of the conscious traveller, Zeni promises to welcome guests to its vibrant community with open arms, with a focus on nurturing meaningful human interactions.

BRAND NAMING 

Named for ‘Zeus Xenios’

MPH brought their concept to QUO as a yet-to-be-named Brand X. QUO’s content team undertook several rounds of naming, exploring words and concepts related to travel, hospitality traditions and summer vibes. Everything from Chaucer’s tales to Bedouin welcoming rituals were on the table.

The name Zeni draws inspiration from the Greek god of hospitality Zeus Xenios—as he’s called in some stories—invoking his role as a protector of travellers. It was once believed that Zeus sometimes masqueraded as an out-of-town traveller, so welcoming road-weary strangers into your house was tantamount to welcoming Zeus, himself.

Zeni is a shortened, sounds-like tribute to that welcoming spirit.

VISUAL IDENTITY 

Picture Summer. Unlocked.

Our creative team developed a logo that connects strongly to the meaning behind ‘Zeni’ and represents opening doors to a new community through the use of the letter ‘i’, which is stylised to resemble a keyhole. A pastel colour palette invokes a sense of springtime turning into summer.

The result: a cheerful, accessible logo that conjures summer vibes, unlocked potential and a perpetual sense of welcome and togetherness.

TONE OF VOICE 

“Book a Room While It’s Hot. Literally.”

With its cultural foundation in place, and a name to boot, it was time for Zeni to find its voice. The content team developed that reflects a summertime attitude with positive vibes and a pinch of humour. It adapts to each location where Zeni operates with a touch of local vernacular.

Punchy, upbeat and fun-loving. It’s the Zeni way.

WEBSITE DEVELOPMENT

Digitising Summer Vibes

Once the brand’s distinctive visual identity and tone of voice were clearly defined, it was time to build the Zeni website. This one-stop digital portal introduces the brand to consumers and presents MPH’s room inventory on a freshly branded platform. Users can explore the cities where Zeni operates, view room availability and complete their booking through the site.

Visit the Zeni website here.

QUO’s creative team produced a range of applications for Zeni. These were tailored to the client’s specific marketing plan and included social media templates, PowerPoint templates, an investor presentation, branded facemasks, key cards and stationery.

VIDEO PRODUCTION

Unlock the Summer

In line with the concept developed, QUO also created a social media video—featuring fast cuts and energetic music—to engage Zeni’s target audience in on-brand, summertime activities.

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INK HOTELS

OUR WORK

INK HOTELS

TAPPING INTO THE SOULS OF VIBRANT CITIES

Last Updated
July 22, 2021
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When Singapore-based hospitality player Next Story Group approached us in 2019 to create a bold new brand for the Gen Z traveller, we knew this would be more than just a hotel…

SERVICES

Brand Culture
Visual Identity
Tone of Voice
Brand Video

BRAND CULTURE

Putting it in Ink

Ink is all about vibrant, playful and comfortable places to make your own and hang out with locals and travellers alike. It is designed to host, connect and inspire a new wave of curious, plugged-in explorers seeking more transformative and creative experiences. Environmentally and socially conscious, Ink delivers genuine value, while guests can expect excellent quality when it comes to the things that really matter.

VISUAL IDENTITY

New Name, Fresh Look

When Next Story Group originally brought the brand to QUO, it was known as ‘Linq’, but they wanted to explore other names with the hopes of finding something that better captured the brand’s distinct and colourful DNA. Naming strategy followed and ‘Ink’ emerged, paving the way for a refreshing logo, photography guidelines and colour palette. The resulting visual identity is free-spirited, creative and more than a little quirky—surprising viewers with unexpected imagery and ultimately priming them to connect, laugh and colour outside the lines.
TONE OF VOICE

Sounds like Fun, Must Be Ink

Ink is also all about inspiring prose. Our content team created a tone of voice and a thorough style guide that conveys the brand’s sense of laidback fun and social energy, positioning it as an inclusive community space that is open to both travellers and members of the local neighbourhood. A new type of hotel for a new generation of curious souls, we wanted to push the boundaries of what a hotel tone of voice can and should sound like.
BRAND VIDEO

Gen Z Are Online Natives

To appeal to an audience that grew up online, we knew that Ink’s website needed to take it to the next level. Balancing an explosion of on-brand words, images and colours with deep functionality, their intensive website covers everything from the brand and property basics to booking and local-approved neighbourhood guides. The first Ink property was launched in December 2019 in the heart of Melbourne’s hip waterfront hub, while a second property is due to open in Singapore this year.

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THE NAUTILUS

OUR WORK

THE NAUTILUS

How we Branded ‘Freedom’

Last Updated
September 13, 2022
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What is freedom? Is it something you can buy, or brand?

These questions and more arose when we began our branding journey with The Nautilus, a new Maldivian project aimed at ultra-high net worth individuals. Looking to create a stand-out brand for their intimate, untouched island in Baa Atoll, The Nautilus needed an identity that truly offered something of elusive and undisputed value to people who ‘have it all’.

QUO was tasked with not only creating a brand strategy and culture for The Nautilus, but also a distinctive visual identity, a brand voice, all kinds of collateral, a website, and a brand video shot on The Nautilus’ idyllic Maldivian island.

But first we had to ask: what is the most precious commodity of all?

SERVICES

Brand Culture
Visual Identity
Tone of Voice
Website Development
Promotional Design
Brand Video

BRAND CULTURE

Liberating Indulgence

The answer? Time.

Time is the one thing money can’t buy. But on a private island in the Maldives, why address time at all? This was central to the brand positioning created by QUO, as we completely stripped the concept of time away from The Nautilus experience to create an immensely private resort where a whimsically bohemian attitude allows guests to do what they want, when they want. The Nautilus emerged as a sophisticated refuge affording guests the freedom to enjoy life’s elusive elemental pleasures, namely the ability to simply be.

VISUAL IDENTITY

Breathing Life into an Empty Shell

The Nautilus, having come to QUO with a name in place, needed a visual identity that flew in the face of expectation. While the resort hardware itself would have echoes of a nautilus shape, the designers and strategists at QUO didn’t think it would position the brand correctly to utilise the shell shape overtly through its corporate identity.

Instead, we crafted a logo that would breathe bohemian sophistication into The Nautilus and its collateral, one that would resonate with both its luxurious side and its more free-wheeling spirit of liberation.

TONE OF VOICE

A Modern Bohemian

The voice created for The Nautilus does not shy away from its poetic side. Unafraid to ponder aloud, it sets a philosophical mood with provocative questions peppered throughout the prose. It also ‘paints with words’ to create a sense of intrigue and invite readers into a world without inhibitions—a world of their own making.

WEBSITE DEVELOPMENT

What is Your Greatest Freedom?

Before The Nautilus opened, QUO crafted a microsite using a different approach to recreating the guest journey with visuals that reflected The Nautilus’ bohemian-but-sophisticated essence. All of QUO’s departments were involved in the creation of the initial site map, integration strategy, design, content and digital direction to create a fully immersive user experience. Based on the key experiences offered by the resort, its whimsical tone laid the groundwork for the full The Nautilus website, which was released after the resort’s opening.

PROMOTIONAL DESIGN

No Ordinary Brochure

The Nautilus was never going to have a normal hotel brochure. The 32-page book was Chinese-bound, providing more flexibility with printing, and allowing us to add a twine binding around the outside of the cover, in keeping with the bohemian style of the visual identity.

BRAND VIDEO

A Place Beyond Time

Finally, to fully capture The Nautilus guest experience, the QUO video team went on-site to film a brand video. Outlining the resort’s aim of letting guests escape the bounds of time, we sourced models and travelled with them to the resort to craft a two-minute story about the resort’s offerings amidst the stunning scenery of the Maldives.

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UNICEF

OUR WORK

UNICEF

Protecting our Children’s Futures

Last Updated
October 8, 2019
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The United Nations Children’s Fund (UNICEF) is centred on the health and wellbeing of children around the world. Their campaigns, programmes and field work operate on a global scale, and QUO is proud to have had a strong and constant relationship with them over the last 20 years; bringing to life some of their most challenging and pioneering projects.

Infographics Masterclass

Infographics (information-graphics) are visual elements that express oftentimes complicated information in an effective and easily digestible manner. This creative area of communication has exploded in popularity among organisations and governments for its ability to convey information to people at a glance.

QUO has an extensive portfolio of infographic design and application, and was honoured to be invited by UNICEF East Asia and the Pacific Regional Office (EAPRO) to conduct a series of infographic training classes with their staff. The classes were aimed at teaching how to identify key information that could be turned into visual imagery and how to present this information in the most effective way, building the capacity for UNICEF staff to be able to develop and disseminate key information quickly in-house.

Jumping the Talk, Walking the Walk

As lifestyles have become more sedentary, and the consumption of unhealthy food has increased, non-communicable diseases (NCDs) threaten the health of millions of adults and children. To encourage people to kick-start a fitness regime, the Permanent Mission of Sweden and Jamaica, UNICEF, and other partners led a healthy workout session called #jumpthetalk at the Third United Nations High-level Meeting on NCDs at United Nations Headquarters.

UNICEF worked with QUO to promote the event. The posters, leaflets and banners show children in action, combined with the zigzag of an electrocardiogram readout to remind people that exercise is the best defence against heart disease. #jumpthetalk succeeded in having a multitude of suited officials joining the children and delegates exercising out on the lawn.

Handwashing Heroes

Despite the availability of simple and effective treatments, diarrhoea remains a leading killer of children, accounting for 9% of all deaths among children under age 5 worldwide in 2015. These deaths persist often due to a poor sanitation and hygienic practices. To combat this, the UNICEF Pacific office approached QUO to develop a campaign for the Solomon Islands to tackle this issue.

QUO conceptualised the key messages and developed a set of stories that resonate with children, with illustrations designed to be engaging and relevant to the Solomon Islands context. The books tell the story of two handwashing heroes, Soap and Water, following a cast of human characters through country-specific situations to promote the campaign’s chosen message, “Stay Healthy”.

Tackling Inequities in Children’s Health Outcomes

Since 1990, remarkable gains have been made in improving outcomes for children and women. The number of children dying before the age of five years old has almost halved, and similar progress has been made in reducing maternal mortality. However, inequities remain both among and within countries.

To tackle these persisting issues, UNICEF New York Headquarters worked with QUO to create two reports. One on UNICEF’s new health strategy through 2030, and the other on UNICEF’s Health Systems Strengthening Approach. QUO utilised a distinct colour scheme and selection of photos to clearly define each topic. A short synopsis was written and designed to accompany each report, distilling the main findings from the reports into six-page folding brochures.

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ILO

OUR WORK

ILO

Evolution and Equality

Last Updated
October 9, 2019
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The International Labour Organization (ILO) and QUO have worked closely together to bring many important topics to the attention of governments, employer and employee organizations, and civil society and non-governmental organizations. This includes early work on ILO projects in Cambodia, visual identity and video work the Asian Decent Work Decade, and, more recently, the ILO exhibition for the Asia Regional meeting.

Automation in ASEAN

In 2016, QUO worked with ILO on a series of reports seeking to answer the question: Will machines cause mass unemployment in ASEAN? This series, collectively entitled ASEAN in Transformation, incorporated findings from 6,800+ surveys, 330+ interviews, 13 company site visits and six expert consultations to identify which ASEAN occupations and sectors are at the highest and lowest risks of automation, and to address the challenges and opportunities facing five prominent sectors.

Helping to coordinate the project’s rigour and breadth, QUO took on design and editorial responsibilities to establish a unique visual identity and to clearly communicate a sense of urgency to non-specialised readers. In addition to the full report, QUO developed a series of relevant infographics and a high-impact presentation for use in workshops, symposiums and conferences.

Women in Management

Evidence shows that gender diversity at decision-making levels of business improves organizational performance and increases profitability. Yet as the level of management increases, the share of women’s employment decreases. Why is it that women are not reaching top-level positions despite their proven ability and effectiveness?

QUO and ILO worked together to create a clear and simple executive summary, an infographic diagram, and an informative and punchy animated video for social media that presents the situation and the issues women are facing that prevent them from reaching their potential. The video makes use of dynamic and colourful animation, keeping it engaging and approachable while discussing this complex topic.

Fragile Zones and the Private Sector

During times of war and natural disasters, how can actors minimise destruction, maintain normalcy and restore economies? To answer this question, ILO commissioned several studies on ‘fragile zones’, examining the role of employers and business membership organisations in peacekeeping and recovery projects, focusing on numerous countries across Southeast Asia.

QUO was commissioned to prepare a master report and three standalone reports on Sri Lanka, the Philippines and Myanmar. The reports convey the ILO’s key messages, which emphasise peace, resilience and healing. Blueprint visuals were used to convey an ethos of progress and construction, and silhouettes of humans from all walks of life were used to highlight the imperative of peaceful cooperation for all.

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