How do you create a visual identity for a place so stunning it defies description? For our design department, the answer was to give Baros’ beautiful natural scenery and cosy interior decor plenty of room to breathe. Earthy greens and subtle browns communicate the hues of Baros’ natural palette, giving the brand a sophisticated, down-to-earth feel, while gold foil adds a glint of luxury and makes the logo ‘pop’ on print applications.

For the new logo, the ‘B’ mark features wave or shell patterns to reflect the resort’s island identity. The gold foil used for the mark reflects Baros’ lasting legacy as a ‘statesman’ of Maldivian hospitality, and of course, communicate luxury status. The rich green shade reflects the property’s towering palm canopy—a rare attribute in the Maldives, where many islands still have younger, less-developed gardens.

A resort that has been around for decades has a lot of well-established collateral, so naturally part of the Baros rebrand involved redesigning day-to-day operational items. A factsheet, brochure and spa menu were first to be produced with the new visual identity and brand voice. Items to follow included everything from name cards to flip-flops.