Taj

Solutions

Brand Culture 
Logo and Visual Identity
Name and Tone of Voice
Hotel Collateral

QUO needed to create a resort concept that fit the Curio Collection by Hilton’s paradigm of unique, story-driven properties. We also had to marry these needs with the strategy and vision of the local developer, and harmonise the resort with its context of Sun Premier Village Primavera.

Beginning with a stakeholder workshop to define the essence, QUO helped craft a fictional backstory that embedded key client goals as well as sense of the desire and wonder that underpin the project. The resulting story of an artistic local couple’s journey to the Mediterranean was the fuel for a comprehensive brand build. From the core concept of “imagine the wonder” came fantastical elaborations of a memory of Mediterranean summers brought back to Phu Quoc for all to enjoy.

Bound & Beyond

Solutions

Logo and Visual Identity
Physical Collateral

How to strategically design an identity that clearly distinguishes this entity from other PDI subsidiaries?

And, how to define the brand to convey openness to future projects without being overly generic and losing a sense of positioning? “
“QUO created a corporate architecture using a ‘house of brands’ approach, insulating Bound & Beyond from the rest of PDI holdings.

Within this niche, QUO developed the Bound & Beyond culture, logo and visual identity. We launched this new branding into the consumer-facing market via promotional collateral and a fresh web design.

LA FESTA

Solutions

Brand Culture 
Logo and Visual Identity
Name and Tone of Voice
Hotel Collateral

QUO needed to create a resort concept that fit the Curio Collection by Hilton’s paradigm of unique, story-driven properties. We also had to marry these needs with the strategy and vision of the local developer, and harmonise the resort with its context of Sun Premier Village Primavera.

Beginning with a stakeholder workshop to define the essence, QUO helped craft a fictional backstory that embedded key client goals as well as sense of the desire and wonder that underpin the project. The resulting story of an artistic local couple’s journey to the Mediterranean was the fuel for a comprehensive brand build. From the core concept of “imagine the wonder” came fantastical elaborations of a memory of Mediterranean summers brought back to Phu Quoc for all to enjoy.

Velassaru

Solutions

Brand Culture 
Logo and Visual Identity
Name and Tone of Voice
Hotel Collateral

QUO needed to create a resort concept that fit the Curio Collection by Hilton’s paradigm of unique, story-driven properties. We also had to marry these needs with the strategy and vision of the local developer, and harmonise the resort with its context of Sun Premier Village Primavera.

Beginning with a stakeholder workshop to define the essence, QUO helped craft a fictional backstory that embedded key client goals as well as sense of the desire and wonder that underpin the project. The resulting story of an artistic local couple’s journey to the Mediterranean was the fuel for a comprehensive brand build. From the core concept of “imagine the wonder” came fantastical elaborations of a memory of Mediterranean summers brought back to Phu Quoc for all to enjoy.