The Acts of Truth: Ratifying Brand Purpose

Last Updated
24 December 2020
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David and IHCL’s Veetika Deoras wax philosophical in this episode. They discuss India’s gradual unlocking, and potential sidestepping an all-but-certain second wave of infections. They ponder the virus as a catalyst for change and introspection amongst consumers in a country where rapid tech adoption is democratising knowledge, even in the most rural places.

And of course, these two avid philosophers eventually come round to the ontology of brand. And of how a brand’s purpose is nothing without action.