Optimism in the Face of Reality

Last Updated
14 December 2020

Andrew Fay, President of The Gettys Group, beams in from Chicago to chat with David in this episode. The long-time friends and fellow Cornell grads cast a wide net: the state of Brand America; business as a force for good; the perks and pains of being grounded. And that’s all in the first few minutes.

Will 2020 turn out to be an accelerator for the hospitality industry? Andrew is carefully optimistic. Tech adoption rates have soared broadly over the last few months, and our industry is no exception. He expects to see hotels bringing the outdoors in through biophilic design and highly purified air. But in the end, he reminds us, a focus on what really matters now will be the greatest driver of future success.

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A hotel is no longer just a place to sleep, an office not just a place to work. The role of a place—any place—has changed. Because we’ve changed. But what does the hybridisation of space mean for your brand?

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