Irene Kronenberg and Alon Baranowitz of the award-winning interior design studio in Tel Aviv, Baranowitz + Kronenberg, talk about their passion for disruption and change. They believe now is the time for hospitality to move beyond its typical boundaries, to cater for the changing nature of our cities and working cultures.
To become agents for change.
But change, they argue, cannot come from within. Hotels should on-board industry outsiders—whether from theatre, cinema, music, events. People who bring bold ideas and a different mindset. With more innovative collaboration, hotels can move beyond their current status as white elephants in the city to become active community members.