Don’t let a good crisis go to waste

Last Updated
20 July 2020

Irene Kronenberg and Alon Baranowitz of the award-winning interior design studio in Tel Aviv, Baranowitz + Kronenberg, talk about their passion for disruption and change. They believe now is the time for hospitality to move beyond its typical boundaries, to cater for the changing nature of our cities and working cultures.

To become agents for change.

But change, they argue, cannot come from within. Hotels should on-board industry outsiders—whether from theatre, cinema, music, events. People who bring bold ideas and a different mindset. With more innovative collaboration, hotels can move beyond their current status as white elephants in the city to become active community members.

Download the FREE “HYBRID SPACES” Whitepaper

A hotel is no longer just a place to sleep, an office not just a place to work. The role of a place—any place—has changed. Because we’ve changed. But what does the hybridisation of space mean for your brand?

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