Building Back Better

Last Updated
14 December 2020
In this episode, David and Amanda HillsBalfour explore the rise of regenerative travel. The social impact of the pandemic has accelerated this movement, with more travellers asking themselves how they can leave destinations better than they found them. Engaging with local communities is an essential way of building back better. Brands that engage on a local level are the ones that will see the most benefits and serve the greater good coming out of the pandemic. Another catalyst for this movement is Generation Z—they’re going to be driving the conscientiousness of the way we travel.

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A hotel is no longer just a place to sleep, an office not just a place to work. The role of a place—any place—has changed. Because we’ve changed. But what does the hybridisation of space mean for your brand?

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