Video: The Democratisation of Luxury

CLEVER STUFF

Video: The Democratisation of Luxury

Last Updated
10 April 2020

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Can you put a price on luxury? Is luxury relative? And is the notion of what constitutes luxury currently being transformed?

These questions formed part of a thought-provoking panel discussion at the Hotel Investment Conference South Asia (HICSA) 2018, which took place at the Grand Hyatt Mumbai on 4 – 5 April.

QUO CEO David Keen moderated the discussion on the ‘Democratisation of Luxury’ with panelists Dr Ankur Bhatia, Executive Director of Bird Group; Rajiv Kaul, President of The Leela Palaces, Hotels and Resorts; Shafi Syed, Senior Vice President of Development at Caesars Entertainment; and Sonica Malhotra, Joint Managing Director of MBD Steigenberger Hotels and Resorts.

The panellists had different ideas about what luxury is and whether luxury has a dollar value, specifically in the context of a rapidly growing Indian hospitality market, but also internationally.

See what they had to say by watching the full panel discussion from HICSA below:

Nation Branding in Maldives and Sri Lanka

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Nation Branding in Maldives and Sri Lanka

Last Updated
10 April 2020

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The hospitality sector is defining external perceptions of South Asian countries in the absence of adequate government funding for proper nation branding, according to David Keen.

Speaking in an interview with Sri Lanka’s The Sunday Times, the Bangkok-based branding expert praised private companies in Sri Lanka and the Maldives, in particular, for taking up the slack when it comes to building positive perceptions of their respective countries abroad.

“What is happening in many countries – South Asia and in particular, Sri Lanka and the Maldives – is that there aren’t enough budgets or state financial support in the definition of the nation brand,” he said.

“It has been left to the private sector to do that job and I think particularly in the Maldives the private sector has done a wonderful job.”

That Keen singled out Maldives is not surprising. The nation’s very identity is defined by hospitality and its position as one of the world’s most sought-after and exclusive tourism destinations. It is in this context that hospitality brands have played a significant role in defining how the nation is perceived, often succeeding where government agencies have failed.

“Maldives is an incredible canvas for brands, because under the one island, one resort concept, each island is a fresh canvas. And each island is set apart from the island next door… It’s that distinction – the cumulative impact that all these elements have on each other – that forms that brand,” said Keen.

The situation in neighbouring Sri Lanka is not so different. As Sri Lanka Tourism struggles to get a long-awaited marketing campaign off the ground, innovators within the private sector have picked up the slack with a willingness to express the nation’s personality through innovative brands.

“Nation branding has to be defined by the people, by the infrastructure, by the technology,” said Keen. “It’s the people of the nation that defines its beauty, the culture, and the warmth … that’s the way a destination is defined.”

You can read the full The Sunday Times interview with David Keen here. For more on nation branding, check out this Guardian article from 2017.

QUO CEO to Hospitality Leaders: “Overthrow your org chart”

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QUO CEO to Hospitality Leaders: “Overthrow your org chart”

Last Updated
10 April 2020

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In the third article of a four-part series on innovation for Hotels Magazine, CEO David Keen expands upon what GMs need to do to be industry pioneers.

Even if we take the hotel out of hospitality, it remains a people-centred industry. Enlightened leaders share the vision that people drive this business. Even so, there’s a massive difference between being greeted by a baseball-capped, denim-shirted egalitarian millennial and being ushered in by an attendant wearing a three-piece suit and lapel pin.

Category: Clever Stuff