This year’s report, Children, food and nutrition: Growing well in a changing world, is a strong reminder that this issue is still one of critical importance. “One in three children is not growing well – either stunted/wasted or overweight. At least one in two children suffer from ‘hidden hunger’ or micronutrient deficiencies. They may look well nourished but in fact are not getting sufficient nutrients and vitamins to grow and develop to their full potential.”
Given the scale of impact on children by this triple threat of stunting/wasting, overweight and hidden hunger, the report calls for ACTION; a fact highlighted in the presentation by reserving one of only 20 slides for this word to stand alone.
As the UNICEF Executive Director, Henrietta Fore spoke accompanied by the presentation, ending on a positive note and citing a number of successful UNICEF programmes in countries throughout the world that are already working to overcome nutritional challenges.
To overcome this challenge, the United Nations Framework Convention on Climate Change launched the Climate Neutral Now campaign in 2015, which consists of three steps:
- Measure your climate footprint;
- Reduce it as much as possible;
- Offset the unavoidable ones with UN-certified credits.
UN Climate Change recently relaunched a website that offers concise information that allows visitors to calculate their own household emissions. It includes an e-commerce platform where visitors can purchase certified emission reduction (CER) credits to offset their remaining emissions. The UN e-commerce platform sends the money paid towards these credits directly to the accounts of the eco-friendly project(s) selected (solar energy schemes, cook stoves, reforestation, etc.) in developing countries.
To draw people in, the website incorporates a fun and accessible quiz that allows users to find their “Climattitude” – or climate attitude – represented by an illustrated character. As part of an awareness campaign, UNFCCC worked with QUO to conceptualize five distinctive Climattitude characters, with the goal of giving a friendly face to a serious topic. Most of all, the characters needed to be relatable and non-judgmental, as on our journey to a carbon neutral future, each of us is starting from a different place and has a different mindset. The QUO team developed the concept of characters based on elements from the natural world to represent each attitude – incorporating snow, wind, stone, grass and water. Two weeks after the start of the campaign, these characters have so far driven 24.5K page views on the website, which UN Climate Change considers a great success!
When site visitors discover which of the five Climattitudes represents them, they can share the character via social media platforms, thus raising more awareness on the subject and boosting visitor numbers to the site, with the ultimate goal of encouraging real change.
So what’s your Climattitude? Why not take the “What’s your Climattitude?” quiz today and find out how you can get on the pathway to being carbon neutral?
For more details on the Climattitude campaign and to learn more about steps you can take to reduce greenhouse gas emissions, visit https://unfccc.int/climate-action/climate-neutral-now.