Introducing ‘Citizens of the Bowery’. Like any good neighbour, citizenM is eager to insinuate itself into the Bowery’s eclectic circle. But that’s easier said than done in this centuries-old community with its legacy of post-prohibition poverty, borderline bawdy reputation and free-wheeling local citizenry comprising artists, writers and New Age gurus. Suffice it to say, the proverbial different drummer’s beat rings loud and clear in the Bowery. In an attempt to walk that fine line of pleasing the bees in the Bowery hive while staying on point with its brand messaging, citizenM commissioned an unorthodox work of art. A bold – dare we say risky – move in a bohemian neighbourhood like the Bowery. Of course, calculated risks of this sort are par for the course for the Dutch hotelier. citizenM commissioned local photographer Christelle de Castro to capture the fascinating blend of personalities comprising the Bowery. The artist’s canvas: the hotel property, itself. With this art installation created by a local, for locals, citizenM is paying unabashed tribute to its new ‘hood.