BUILDING A BETTER BRAND IN VIETNAM

5 October 2017

Building Vietnam

Even though QUO is best-known for its branding work in the hospitality and tourism industry, our unique branding methodology can be effectively implemented in many other industries. When new Vietnamese developer EZ LAND wanted to make a strong impact in the local market for its first residential housing project, the owners came to QUO to implement a brand strategy that would differentiate the company from existing players.

Starting with market analysis and positional mapping, QUO reworked EZ LAND's existing brand position and created a company vision – an aspirational statement of intent for existing and future brands – while also determining the key values that shape the company’s internal and external identity. The next stage of the process was reworking the company's logos and visual identity – which is Bauhaus-inspired to align with the brand values and culture.

QUO also provided different Tone of Voice guidelines for developer brand EZ LAND (in English) and the housing product brand Haus (in Vietnamese). This work was followed up by the creation of an advertising concept and sales and marketing collateral for the public launch of HausNeo, the first property development from EZ LAND. This included the creation of investor brochures, billboards, print ads and brand videos for EZ LAND (in English) and HausNeo (in English and Vietnamese).

Located in Saigon’s up-and-coming District 9, the HausNeo project was recently unveiled to the public. The brand messaging was well-communicated through billboard advertising and key local press coverage, and there has already been strong interest in HausNeo’s affordable apartments.

The QUO-created promotional video for HausNeo (below) integrates the brand's new visual identity while communicating its key USPs.