Imagination meets in-depth analysis. Destination strategy. Corporate structuring. Partner sourcing.

• Corporate strategy and destination strategy – positioning, segmentation, structuring
• Brokerage and partner development
• Development and acquisitions
• Design and creative support
• Concept development and project positioning programs
• Operators search and development
• Market and feasibility studies
• Project sourcing and deal structuring
• Financial and business modelling
• Technical services and development support
• Procurement
• Asset management

Defining your Brand Culture. Your essence. Your customs. Your architecture. Your politics. Your voice.

• Research and analysis of internal brand assets
• Competitor research and analysis
• Research and analysis of environmental factors (industry trends, demographic changes, technological change, social change, impact of governmental policies)
• Brand strategy
• Brand concept development
• Media strategy
• PR strategy

Communicating your brand to a global audience. Public relations with unrivalled media connections.

PR Services

• Media relations
• Press office function
• Media training
• Media missions and editorial meetings
• Press trip organisation
• Proactive and reactive media inquires
• Brand partnerships and sponsorship
• Press kit creation
• Press release writing and distribution
• Event management
• Exhibition support
• Celebrity endorsement
• Article syndication and advertorials
• Newsletters

Crisis Management Services

• Crisis management planning
• Liaison with media
• Liaison with Foreign and Commonwealth Offices (FCO)
• Liaison with other key bodies
• Media training
• Consumer helpline handling
• Lobbying services

Extending your reach to every key market. Sales and marketing representation with local expertise, globally.

Trade Relations Services

• Tour operator liaison
• Airline liaison
• Road shows
• Exhibition support and organisation
• Educational/familiarisation trips
• Training services
• Storage and fulfilment
• Co-op partnerships

MICE Services

• Developing business leads
• Orientation programmes
• Sales calls and face-to-face appointments with key buyers
• Events and workshops
• Representation at industry events
• E-marketing across A-list / B-list and total MICE database
• MICE targeted marketing campaigns
• Targeting MICE online and print publications
• Regular reporting on all activities

Consumer Marketing Services

• Sales and marketing, including telesales
• Media buying
• Specialist hotel and golf marketing
• Attractions marketing
• Consumer newsletters
• Consumer enquiries
• Brand partnerships
• Promotions

Master artisans. Dreaming, creating brand identities and visual communications with a renaissance flair.

• Brand identity development
• Visual architecture for brand portfolios
• Corporate identity roll out
• Full spectrum of marketing collateral development
• Copywriting
• Publication design
• Advertising creative

The forefront of technology. Complex, sophisticated website platforms with sleek, user-friendly interfaces.

In today’s net-powered world your website is your public face and your most powerful marketing tool. The Digital Team works with clients to determine key digital objectives and to create a digital platform that responds to these needs through site architecture, web design and integration with outside platforms such as blogs and social media.

Digital Services

• Website development – promotional sites, e-commerce platforms, primary site and micro sites
• Web for mobile platforms
• Web integration with blogs, Twitter, Facebook and other social media
• Motion video presentations
• Digital meeting planners for hotel and standalone MICE facilities
• Music composition

Sing from the same page. High-impact campaigns across all media from social networks to TV networks.

• Integrated media campaigns
• Campaign concept development
• Traditional and online advertising
• Media planning and buying
• Third-party brand partnerships
• Campaign collateral development
• Facebook content creation and management
• Twitter content creation and management
• YouTube content creation and management
• Flickr content creation and management
• Foursquare and other location-based site management
• Blogger outreach
• Search engine optimisation
• Viral game creation and distribution